The organizers of the Asia Pacific Incentives and Meetings Event (AIME) have released independent post-show research and analysis projecting that the 2025 edition of the show generated $400 million (AUD) in business transactions between exhibitors and buyers within the next year, marking a 21 percent increase compared with AIME 2024.

AIME 2025, which ran February 10-12 at the Melbourne Convention and Exhibition Centre (MCEC) in Victoria, Australia, also set new records for its size, number of hosted buyers, exhibitors and attendees.

In total, the show saw participation from more than 675 exhibiting organizations and welcomed 4,500+ attendees from around the world including 640 hosted buyers.

As the largest event ever delivered by Talk2 Media & Events, which has managed AIME on behalf of the Melbourne Convention Bureau (MCB) since 2019, AIME 2025’s success has led to Talk2 Media & Events being re-appointed to deliver the event in partnership with MCB through to and including AIME 2028.

“AIME 2025 surpassed all expectations, and the extension of our contract with MCB is a testament to our ability to deliver exceptional events,” said Matt Pearce, CEO, Talk2 Media & Events. “Our team is committed to building on the momentum of AIME 2025, continuing to innovate, and elevating the event experience. We look forward to working with our partners and the entire business events industry to create even more impactful and successful AIME events in the years to come.”

MCB CEO Julia Swanson said: “As the owners of AIME, MCB is thrilled to see the event continue to grow and thrive, producing positive impacts for the business events industry. We look forward to many more years of this landmark event providing a platform for building connections and sharing knowledge, right here in Australia’s events capital.”

Event director Silke Calder stated that the record-breaking AIME 2025 had solidified its position as the premier event for the business events community in Asia Pacific. “After the biggest event our team has produced, we’re thrilled to see the success of the show translate into such incredible business outcomes for our exhibitors, buyers and visitors,” she said. “AIME’s success is a testament to the unwavering support of the global business events community, our valued partners, and our dedicated sponsors. Their collaboration is essential in enabling us to deliver a world-class event that drives growth and innovation.”

Calder noted that demand for AIME 2026 was already strong. “Exhibitors and buyers continue to see the unparalleled opportunities for business development, networking and learning that AIME provides. We look forward to building on this momentum and continuing to shape the future of business events in the Asia Pacific region in the years ahead.”

AIME 2026 will be held February 9-11, 2026 at the Melbourne Convention and Exhibition Centre.