Marriott opens first property in San Miguel de Allende

i By April 2, 2025 No Comments

Cleviá, San Miguel De Allende, Autograph Collection has opened, marking the arrival of Marriott Bonvoy and the Autograph Collection brand in the Mexican UNESCO World Heritage city.

“We are thrilled to open our first hotel in the enchanting city of San Miguel de Allende, a destination celebrated for its authenticity, vibrant culture, and rich history. This magical town captivates visitors with its colorful streets, artistic spirit, and warm hospitality, values that resonate deeply with the Autograph Collection brand,” said Brian King, president of Marriott International’s Caribbean and Latin America (CALA). “As we open our doors, we are not just bringing a new hotel to the city, we are embracing the opportunity to become part of this extraordinary community, creating meaningful connections and unforgettable experiences for travelers and locals alike.”

Cleviá, San Miguel de Allende, Autograph Collection, features 74 rooms and 42 residences that converge around a central courtyard featuring an infinity pool. The hotel celebrates contemporary Mexico throughout the building’s architecture and design. A key example of this is the property’s two event halls, one with a capacity for 350 people and the other for 150 banquet style. The halls are named after Ricardo Legorreta and Luis Barragán, renowned Mexican architect and engineer, known for their vibrant, geometric designs, innovative use of color and light, and influential public buildings. Similarly, the property’s signature restaurant, Ayolí, pays homage to the cultural and gastronomic richness of the country. Helmed by acclaimed chef Eduardo Osuna, it delivers Mexican dishes with a unique cosmopolitan touch.

“San Miguel de Allende possesses a special magic, a personality that makes it unique among Mexican towns. It is a place made for walking and delighting in its plazas, parks, and alleys,” said Víctor Legorreta, who represents the firm that conceived the hotel’s architecture and interior design.

Cleviá, San Miguel de Allende, Autograph Collection, centers its story around the legend of a key that opens all doors in San Miguel de Allende. Said to hold special powers, the key – and whoever possesses it – can unlock all the magic that this enchanted town has to offer. The property’s Jardin de los Olivos (the Garden of Olives) is a space tying guests back to the legend of the city’s magical key. Guests who visit the emblematic garden will receive a key that they can personalize with a brass engraving and hang in the garden’s trees to immortalize their stay at the hotel and San Miguel de Allende. Guests can also write down the secrets they discovered during their trip to hang alongside the key on the garden’s trees.