Cvent Events+ is built to leverage existing event content in a fully-branded, on-demand video library. It works seamlessly with Cvent Registration, the Cvent Attendee Hub, and Cvent Webinar, and has robust cross-promotion tools to help increase visibility, registrations and attendance across an entire event program. It also allows logged-in guests to see who from their prior event connections are planning to attend upcoming events.
“Many of today’s event organizers and marketers are hosting more events – across more formats – than ever before, which can make it challenging to capitalize on all the incredible content and leverage it to increase brand awareness and drive attendees to their upcoming events,” said Patrick Smith, chief marketing officer, Cvent. “Events+ acts as a digital extension of an organization’s event program where attendees will go to binge on curated ‘best of’ on-demand event video content and easily find and register for upcoming events. We’re excited to unveil this new solution to help organizations engage with their audiences year-round, while giving event marketers and planners more opportunities to extend the life of their events and maximize attendance for their event and webinar programs.”
According to the company, Cvent Events+ addresses many of the top event marketer and planner pain points by:
Increasing awareness for upcoming events and webinars: The event calendar within Events+ displays and promotes upcoming events, allowing visitors to explore details of each event and easily register.
Driving attendee engagement in between marquee experiences: Events+ provides people unable to attend an event in-person with access to educational session content, expanding an event’s reach and overall impact.
Enhancing use of event video content and session recordings post-event: Events+ is an easy way to edit, curate, repurpose and promote event video content beyond event dates, driving further engagement and attendee interest.
Mitigating complex, costly, or ineffective online video hosting platforms: Common online video hosting platforms can be cost prohibitive, don’t provide content discovery options, and often include distracting advertising. Events+ offers a fully-branded online video hosting service.