Meliá Hotels International has expanded its Greek portfolio with the opening of INNSiDE by Meliá Elounda, the brand’s first property in the country and Meliá’s fifth hotel.

The new franchise agreement, inked on May 24, 2024, reinforces the partnership between Zeus Hotels and Meliá Hotels International, resulting in a collective offering of over 1,050 rooms.

The agreement concerns the current Elounda Ilion, which will be renamed INNSiDE Crete Elounda.

Set to open in May 2025, the Innside Crete Elounda will be a fully renovated and rebranded 5-star hotel situated atop a hill with direct sea views in Elounda, which is located on the northeastern coast of Crete and is celebrated for its picturesque landscapes, and rich historical significance.

The property will offer 85 modern, luxury rooms and an open living lounge that seamlessly blends the lobby, reception, and bar. From in-room comforts to the inspiring Big Idea Space, Open Living Lounges, and fitness studios, every detail is crafted to make guests feel more-than-at-home.

The Innside Crete Elounda joins Meliá Hotels International’s growing portfolio in Greece in collaboration with Zeus Hotels, which includes Sol Marina Beach, Sol Cosmopolitan, and Affiliated by Meliá Blue Sea Beach.  Additionally, Meliá Athens is part of the Spanish group portfolio.

Lefteris Papakaliatis, CEO of Zeus Hotels, stated: “We are happy to expand our successful partnership with Meliá Hotels International. This new project in Elounda reinforces our commitment to elevating Greek hospitality standards and providing exceptional experiences for our visitors.”​

Gabriel Escarrer, chairman and CEO of Melia Hotels International, added: “We are delighted to introduce Innside by Meliá to Greece. This partnership allows us to combine Meliá Hotels International’s industry expertise with the unparalleled hospitality of Greece, strengthening our presence both in Greece and the broader Mediterranean region.”

The INNSiDE by Meliá brand offers an informal, creative, and spontaneous experience designed for a new generation of independent travelers with an adventurous spirit. Sustainability is integrated into all aspects, with paper and plastic-free collateral, complimentary organic cosmetics, and a celebration of local culture through events, city guides, and local artist spotlights.