IBTM has introduced an exciting new addition to its flagship IBTM World event taking place at Fira Barcelona, November 19-21, 2004.

The new program, called Exceptional Experiences, has been developed as a direct response to the challenges faced by in-house event professionals and marketers, and will showcase innovative strategies to help this community create event experiences that fuel business growth.

Exceptional Experiences was launched at a pop-up event last week at Cannes Lions, the annual international festival of creativity for the advertising and communications industry. The session, which took place on Friday,  June 21, assembled trailblazers from the creative and media industries to explore the most exceptional concepts and activations from the week. Participants included Jimmy Knowles, global head of Experiential at Canva; Judy Lee, senior director, Global Brand Experiences at Pinterest; Shauna Little, vice-president, Advertising Solutions and Marketing at The Washington Post; and Claudia Hall, event director at IBTM World.

“The Exceptional Experiences workshop at Cannes Lions celebrated the hard work of event planners and marketers to create incredible activations and stories during the week,” said Claudia Hall. “We discussed the different ways to bring our communities together and build long standing partnerships, including the everyday challenges event planners face, such as the use of AI to increase efficiency without losing the authenticity our events should provide.”

Evolving from the corporate event marketers program at IBTM World 2023, Exceptional Experiences is designed to develop the future roadmap for the event industry. It will comprise an exclusive invite-only workshop at IBTM World in Barcelona for senior executives, VPs and influential leaders from different sectors on day one of IBTM – November 19, 2024.

On day two (November 20, 2024), IBTM’s Exceptional Experiences Forum will take place on the Main Stage. This dedicated content stream will provide education sessions on subjects such as how to harness AI and technology, how to build your community, and how to leave a lasting, positive impact on attendees.

Register your interest to attend here: https://www.ibtmworld.com/en-gb/whats-on/exceptional-experiences.html