Registration opened today for IMEX Frankfurt, which will take place May 20-22, 2025, at Messe Frankfurt in Frankfurt, Germany.

IMEX reports that through a series of improvements across customer service, event design and the education offering, IMEX Frankfurt has been reimagined to ensure event professionals have the new skills, knowledge and contacts to respond to both global and regional changes.

One constant remains: delivering business value sits at the heart of the show with IMEX continuing to invest in a new and dedicated customer service team and technology to ensure a friction-free and time efficient experience from start to finish. The show brings buyers face to face with a broad range of international suppliers, and is designed to make meeting new destinations, new venues and new partners both straightforward and fun.

The driving force behind much of the show’s experiential content is the new Talking Point for 2025: Impact 2.0 – Activating the Future. A dedicated education track, plus many of the show’s activations, have all been designed to galvanize event professionals into taking positive action. Impact is one of nine learning tracks forming part of a revamped education program.

This includes new – and very current – areas of focus such as Design Matters as well as Leadership and Culture (where the speakers are shining examples of ‘extreme leadership’ – more details soon). All learning tracks focus on sharing insights that are meaningful, applicable, ROI-driven and often surprising.

Specialist buyer events will take center stage on Monday, May 19, the day before the show, with programs dedicated to buyers from the association and corporate sectors as well as an agency program for senior leaders.

“Live experiences hold significant currency in 2025. When everything can be clicked, streamed or viewed online, it’s the real-life moments that many people crave. IRL experiences are not only an important way to establish trust and nourish our need for social connection, but they enable us to immerse ourselves in a community of common interests – and that’s great news for the next cohort of young people entering the workplace,” explains Carina Bauer, CEO of the IMEX Group. “The latest iteration of our show has been shaped by our fundamental human needs and will help event professionals to deliver more positive business impact, build powerful global relationships and – let’s not forget – have fun!”