For its third opening in France, Hotel Indigo, part of the IHG Luxury & Lifestyle portfolio, has chosen the bohemian city of Bordeaux as its new “pied-à-terre.”
Hotel Indigo Bordeaux – Centre Chartrons features 100 guestrooms, a rooftop restaurant, a gym, a coworking space open to the public, and four conference rooms.
The property is located in the city’s central Chartrons district, a picturesque neighborhood just a short stroll from the Garonne River. Chartrons is named after a medieval charterhouse that was once a meeting place for the great wine merchants. Today, it’s a popular spot for locals and connoisseurs of design and antiques. The neighborhood’s main street, Rue Notre-Dame, is home to numerous restaurants with sunny terraces, wine bars and some of Bordeaux’s best bakeries. There are also boutiques selling accessories, bohemian chic fashion, handmade toys and local gourmet products.
Design elements of the boutique property were inspired by the nearby Bassin d’Arcachon on the Atlantic coast (think beachside hues) and the famous Dune du Pilat, home to authentic oyster huts. For the guestrooms, designer Stella Cadente selected materials and colors—warm yellow, orange, coral, the blue of tranquil seas—that tell the story of a family vacation in a guest house on the Arcachon Basin.
For the furniture and decor, she wanted unique pieces that spoke for themselves: “We used a lot of high-quality materials. We have several authentic pieces,” she explained. “All the rooftop tables are in zellige tiling and were made exclusively for the hotel. There are also ceramic pieces with little imperfections because they are handmade. The bed headboards are a mix of accessories and décor. When you look at the furniture and decorative objects, you travel. It’s this human aspect that stands out in the decor.”
This quest for authenticity continues right up to the 7th floor. A blend of Bordeaux’s Arcachon and Venice Beach in California, the rooftop Tchanqué restaurant serves breakfast and dinner, offering seafood-forward menus of healthy, fresh, and hearty dishes inspired by the Bay of Arcachon and the Basque Country and made with local ingredients. Highlights of the space include an oyster bar, “the chef’s table” of shared plates, signature cocktails and a wine list built in partnership with local producers.
Carol Hoeller, vice-president, Global Brand Management for Hotel Indigo, said: “Bordeaux is your quintessential French city. Not only is it steeped in history, but the ‘capital of wine’ has long been a favorite destination for many travelers. As a brand known for celebrating the tastes and traditions of the communities our hotels are part of, it only made sense for Hotel Indigo to have a presence in a neighborhood renowned for its food and beverage scene, as we continue to grow our portfolio in France.”
Hotel Indigo Bordeaux has opened in partnership with hotel owner group, Grape Hospitality. Other openings planned for the near future include Hotel Indigo Florence, Hotel Indigo Barcelona Granvia Plaza España, voco Madrid Retiro and Crowne Plaza Madrid Centre Retiro.