IBTM World organizer, RX, has announced that the inaugural IBTM Asia Pacific will be held March 19-20, 2025, at one of the major convention and exhibition facilities in Hong Kong, the AsiaWorld-Expo.

RX also shared that the international and regional chapter associations, ICCA Asia Pacific, MPI and IAPCO will be its supporting partners for the two-day event, which will bring international, APAC regional and local meeting planners and exhibitors together for pre-scheduled one-to-one business meetings, education and networking.

The Asia Pacific MICE market is one of the most dynamic in the world and is forecast to become a major player in 2024 and beyond. The region’s MICE industry is expected to grow at a CAGR of 8.6% to reach $441.1 billion by 2025, according to a new report published by Allied Market Research. The growth of the industry is underpinned by investment in infrastructure and new airline routes, making the region more accessible.

IBTM Asia Pacific expects to draw global destinations and suppliers who will have the opportunity to meet with 250 pre-qualified buyers and 1,500 visitors from more than 20 countries within the region.

Waikin Wong, ICCA regional director Asia Pacific commented: “I am thrilled about our partnership with IBTM Asia Pacific. This collaboration underscores our commitment to sustainability, legacy and DE&I (diversity, equity and Inclusion), making the Asia Pacific region a compelling choice for international association events and business innovation. We look forward to working together to create impactful and meaningful experiences for our industry.”

Martin Boyle, CEO at IAPCO said: “The Asia Pacific region is pivotal for the events industry due to its rapidly growing economies, diverse cultural landscapes and world-class venues. It serves as a strategic gateway connecting East and West, offering unparalleled opportunities for business and networking. The region’s commitment to innovation and excellence makes it an essential destination for hosting international events that leave a lasting impact.”

“IBTM is recognized as a world-leading showcase for the meetings and events industry. We are excited to bring IBTM to the Asia Pacific region and facilitate the important business connections for local and international event professionals with key suppliers, destinations and venues,” said Claudia Hall, event director, IBTM World and IBTM Asia Pacific. “We are delighted to have the support of our confirmed association partners. Working with them is paramount to our strategy to curate an experiential event program which will provide their membership and attendees with inspiration, insights and exclusive networking opportunities.”