IHG’s Vignette Collection debuted this week in the Americas with the opening of Yours Truly DC in Washington, DC.
Vignette Collection, the newest brand in IHG’s Luxury & Lifestyle portfolio, is a family of distinct luxury hotels connected by a shared vision that travel can benefit local people and places.
The 355-room Yours Truly is Vignette Collection’s fourth hotel to open, joining Hotel X – Fortitude Valley in Brisbane, Australia; Sindhorn Midtown Hotel Bangkok in Thailand, and Casa da Companhia in Porto, Portugal.
Situated within Dupont Circle, the Simeone Deary Design Group-designed hotel was inspired by a “bohemian-meets-brutalist” stylistic balance.
Its lobby is an open concept living room punctuated by biophilic design, vivid earth tones and the occasional disco ball. Nooks provide quiet spaces, and velvety armchairs and couches encourage conversation.
Design-forward guestrooms and suites blend modern comfort, intuitive amenities, and warm, colourful styling. Walls are adorned with artwork by national and local artists.
The hotel offers 15,000 square feet of tech-savvy event space. Venues range from outdoor spaces, a Studio, a Ping Pong Room to a 3,400-square-foot ballroom.
A key characteristic of Vignette Collection hotels is the infusion of memorable moments into the experience, known as “Memorable Rituals.” At Yours Truly these include:
- El Donut Shoppe, an outpost of the hip Orlando-based record store, located off the hotel’s lobby
- Mercy Me, the hotel’s “sorta” South American-inspired restaurant and bar by local culinary trendsetters Andrew Dana and James Beard-nominated Chef Daniela Moreira
- Call Your Mother, a playful eatery serving breakfast and lunch classics.
Another of Vignette Collection’s core tenets is “Means for Good,” a thoughtfully chosen initiative to uplift its local community.
The Yours Truly Small Business Collective supports neighbouring small businesses. It is comprised of hand-selected partners, many of which are women-owned. Businesses in the collective include a florist, holistic spa, specialty map curator and crystal retailer.
Yours Truly will also host “Small Business Collective Marketplaces” on-site quarterly, giving guests the opportunity to purchase products from these local retailers.
“WE committed to bring Vignette Collection to the American market and this first opening in the [U.S.] nation’s capital sets the stage for growth of Vignette Collection in the Americas,” commented Claire Bennett, global chief customer office, IHG Hotels & Resorts.