Generating fresh, innovative content for conferences and programs is one of the greatest challenges facing MICE planners today. To help them out, IMEX has made “imagination” its talking point for 2019 and focused many of the learning sessions at IMEX Frankfurt on the subject of increasing creativity.
“With over 250 education events over four days, we have designed this year’s program to supercharge the skills of planners and exhibitors alike,” says Carina Bauer, CEO of the IMEX Group. “This year’s focus—imagination—takes learning to a new level with advice, stories and direction from boundary-breaking experts from inside and outside the industry. It’s been wonderful to see so many partners, one being MPI, leveraging our talking point and using it to rethink their engagement and education delivery at the show. They’re a great example of a partner who asked ‘what if…?’ and came up with some fresh new concepts as a result.”
Everyone has the potential to think creatively. Children are able to think of more than 60 new solutions per day in response to a problem. As we get older, this reduces to about six a day. Why not learn to think creatively again? ~ Gerbert Janssen, founder and CEO of the Party and Eventarchitect and one of the speakers at IMEX Frankfurt 2019.
Creativity-enhancing sessions, experiences and activities at IMEX Frankfurt, which runs May 21-23 at Messe Frankfurt (with EduMonday on May 20), include:
- Puppet-thinking: where puppetry and design thinking collide – The team behind DUNDU, the giant puppet, return to the show to share their expertise on how to use art to boost playfulness.
- Creating a culture of innovation – Sam McNeill, Song Division’s UK/Europe general manager and one of the world’s most in-demand emcees, explains the benefits of songwriting as a route to problem-solving.
- Using innovation to disrupt and engage – Marmalade on Toast founder Simon Harmer takes an alternative approach to technology and innovation and will explain why he thinks the MICE industry is ripe for disruption.
- Taking the next steps to becoming an equality-minded event business – Love Inc. editor-in-chief Brittny Dye will share her advice on creating authentic, inclusive content.
- Power Chats — Delivered by members of the IMEX team and based on first-hand experience, these interactive insights into the different facets of the show’s Imagination talking point will cover diversity and inclusion, imagination in action, and sustainability.
- PCMA’s #Iamremarkable workshop (EduMonday) — Designed to tackle gender-related modesty norms and glass ceilings, this session will empower everyone taking part to speak openly about their accomplishments, in the workplace and beyond. It will be led by Katarzyna Seidl, strategic partner manager in Global Partnerships Team at Google and Florian Ahle, global brand evangelist and auto brand marketing expert who also teaches for Google Digital Academy in London.
- Discovery Zone – A new section of the show which is home to holograms, robots, illusionists, music and art along with a few surprises.
- Imagination Zone at Kap Europa (EduMonday) – A showcase where attendees can tap into their artistic streak at a painting party or unleash some fancy moves at a silent disco.
“With such a diverse combination of learning, experiences, connections and a huge dose of memorable surprises, we’re expecting some exciting, creative collisions and, of course, plenty of bumper buisness meetings between buyers and suppliers in a few weeks’ time!” added Bauer.