Experiential learning in spotlight at IMEX Frankfurt 2023

i By April 26, 2023 No Comments

The IMEX Group has partnered with a cutting-edge roster of organizations to showcase a range of innovative learning experiences at IMEX Frankfurt 2023, which runs May 23-25, at Messe Frankfurt.

Google, Encore, DRPG and Maritz will deliver experiential learning activities on the show floor, all of which emphasize breaking away from the norm and doing things differently.

“While doing business and catching up with contacts are absolutely fundamental, today’s attendees increasingly expect to be able to navigate the entire show experience in a personal way, one that enables them to explore at their own pace and according to their own preferences. Our range of experiential learning opportunities allows attendees to enjoy an individualized, micro experience at a macro event,” said Carina Bauer, CEO, IMEX Group.

Highlights include:

Google Experience Institute (Xi) CoLabs

Meghan Henshall, Google. Photo courtesy of IMEX Group.

The Google Experience Institute (Xi) CoLabs is a series of mini design-thinking sprints exploring the current curiosities of the global Xi community. These 20-minute fast-paced ideation and brainstorming sessions center around six ideas and themes from Google’s research. Together with Storycraft LAB, experts from Google will lift the lid on all aspects of events including: creating an industry design practice around belonging; cultivating belonging at a tradeshow; measuring an event’s “ripple effect”‘ and designing a radically inclusive event.

Encore Ideation Station

Anthony Vade, Encore. Photo courtesy of IMEX Group.

Thomas Lanthler, Alex Brueckmann and Valuegraphics pioneer David Allison will join Encore’s Anthony Vade to facilitate this series of snappy seven-minute brainstorming sessions, which are designed to allow planners to share their voices and collectively source answers to some of the problems they keep facing. Each sessions rounds off with an exciting, secret finale. Attendees are also encouraged to keep their eyes open for a hidden speakeasy that’s part of the mix. The session line-up includes:

  • Reverse pitch – a way out from the inquiry madness?
  • Finding resilience in times of crisis: what might be all the ways?
  • Bringing Belonging to Life – What might be all the ways to grow inclusion at your events?

DRPG & Maritz – More than Experience Theatre

The DRPG & Maritz – More than Experience Theatre returns to the show with a firm focus on the delegate experience. A team of experts will help planners look at their event with fresh eyes and apply a huge dose of creative thinking to addressing current attendee needs. Some of the topics and issues being tackled in the Experience Theatre are:

  • What if your attendees designed your event?
  • Does anyone really know what to expect next?
  • The Metaverse: Fleeting fad or future of the industry?