The UK’s Lucknam Park Hotel & Spa is set to become the inaugural property of Accor’s new five-star luxury brand, Emblems Collection.

The British heritage icon, which is currently operating as a country house hotel, will join the brand in Q4 2025.

Located just six miles from the UNESCO-listed city of Bath, Lucknam Park offers 42 individually-designed guestrooms and nine luxurious cottage. Other standout features include:

• a Michelin-starred restaurant,
• an award-winning wellness spa,
• a renowned equestrian center,
• and 500 acres of landscaped parkland.

“We are truly excited to announce our alliance with Accor and its new, and prestigious, Emblems Collection,” said Chloe Laskaridis, a member of the family that owns Lucknam Park Ltd. “The collection’s core values perfectly align with all that Lucknam Park embodies and celebrates: timeless beauty, personalized service and luxury experiences which are personal, storied and sensorial. At Lucknam Park we recognize the importance of welcoming change and progress whilst also protecting our heritage and independence. Joining Emblems Collection will ensure that our award-winning team at Lucknam Park will continue to elevate and offer the same attention to detail and home away from home feeling we have always provided to our much-loved guests, whilst also reaching a wider, global audience.”

“Emblems Collection is built around the concept of quiet luxury, where true elegance is found in the timeless sense of exclusivity and space. Our focus is on selecting landmark boutique hotels that allow our guests to reconnect with themselves, away from the noise of the world,” said Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery and Emblems. “In a fast-paced world, we value privacy and tranquility, providing an environment where luxury is not loud, but felt deeply.”

Lucknam Park, Emblems Collection will join the brand’s Heritage category, which celebrates the past while ushering in a new era of contemporary relevance. The property will undergo thoughtful enhancements that preserve its identity while aligning with the Emblems’ ethos of “Artisans of the Extraordinary.”

“With ten Emblems, we are on track to reach our target of 15 hotels in development by the end of 2025, effectively doubling our pipeline in just one year,” explains Xavier Grange, chief development officer for Sofitel Legend, Sofitel, MGallery and Emblems. “Upcoming properties like the Elatos Resort, Emblems Collection, near Athens, a mountain eco-retreat opening in 2026, and Hotel Bellevue Cortina d’Ampezzo, Emblems Collection, a stunning alpine rebirth in Italy, are just the beginning. Lucknam Park will proudly lead our global journey as the first hotel to open under the Emblems Collection, setting the tone for a new generation of luxury hospitality – curated, character-led, and unmistakably original.”