Ennismore‘s Hyde Hotels brand will debut in Asia in 2026 with the opening of Hyde Suites Seminyak Bali in Indonesia.

The lifestyle and leisure hospitality company announced the signing of the property on April 11, 2025.

“We are genuinely thrilled about the partnership between Bali’s iconic beachfront lifestyle resort and Ennismore, a global pioneer in lifestyle hospitality,” said Djoni Hasjim, CEO of Maxima Realty Group. “This collaboration to bring Hyde to Bali marks an exciting and progressive chapter in Grand Seminyak’s journey as we align with one of the world’s most innovative and culturally attuned hospitality groups. We have always envisioned more than just a resort – we aim to deliver immersive experiences, thoughtful design, and redefine exceptional hospitality.”

Seminyak is located on the west coast of Bali. It is renowned for its white sand beaches, nightlife, and vibrant culinary scene.

Hyde Suites Seminyak Bali will have 59 suites in three categories, including dedicated swim-up suites. Accommodations will be decorated in natural materials in warm tones and feature one-of-a-kind furnishings by Balinese artisans. Sized at more than 860 square feet, each suite will have a dedicated lounge space, deep terrazzo bathtub, and private balcony with daybed.

The property will also offer:

• Hyde Beach – a beach club showcasing the brand’s cabana culture and cocktails;
• a rooftop restaurant serving a menu of coastal dishes along with a panoramic view of the sunset over the Indian Ocean;
• and robust experiential programming, ranging from yoga and DJ sets to surf lessons and Balinese spiritual ceremonies.

“The Hyde brand and Bali have so much in common; both are world-renowned places for people coming together seeking exploration and a sense of community,” said Phil Zrihen, Brand COO, Hyde Hotels. “We are delighted to have found the perfect partner in Maxima Realty Group to bring the Hyde vision to life in a stunning landscape rich in culture and history. Hyde’s entry into the market marks a significant milestone for the brand and further commitment from Ennismore to grow in the wider region, with significant openings this year, including Mondrian Gold Coast Australia, 25hours Sydney and Mama Shelter Singapore.”