Ennismore announces the signing of SO/ Budapest, the brand’s first destination in Hungary. It will open in 2026, following extensive refurbishment of both the exterior and interior of the building.

SO/ Budapest will feature 350 rooms, including 56 suites and two presidential suites. Inspired by the world of fashion and luxury concept stores, guestrooms at SO/ are centered on the art of “getting dressed.” Amenities will include back-lit vanities, open-style wardrobes, and an array of dressing room mirrors and reflective surfaces to capture all angles.

The property will also offer four food and drink destinations, including a ground-floor restaurant with a terrace and café by Carte Blanched, Ennismore’s in-house F&B concept studio, a lobby café on the first floor, and a rooftop restaurant and club. In addition, SO/ Budapest will have more than 7,965 square feet of meeting and event spaces, and 9,200+ square feet of spa facilities with a swimming pool and fitness/wellness space.

Located on the city’s Pest Bank, is in the heart of the historic city center and offers views of the Danube and the Chain Bridge. Nearby attractions include architectural feats like the neo-Gothic Hungarian National Parliament to Pest’s ruin bars – former dilapidated buildings turned into hip enclaves.

“We are thrilled to bring SO/’s avant-garde design and creative approach to Hungary for the first time,” says Chadi Farhat, Brand COO of SO/ at Ennismore. “SO/ exudes an ultra-chic social vibe that fits Budapest and merges culture through its wealth of UNESCO World Heritage sites with elegant modernity. Making a stylish statement, SO/ Budapest will undoubtedly become a destination for locals and travelers alike.”

The SO/ brand debuted in 2011, and now has hotels in some of the world’s most popular destinations, including Berlin, Bangkok, Paris, Dubai and most recently, the Maldives. A property in Jeddah, Saudi Arabia is slated to open in 2025.