The St. Regis New York celebrates its 120th year this fall with the debut of an extensive redesign and renovation of its public spaces including the lobby, King Cole Bar, and two new dining locations.
John Jacob Astor IV’s vision for The St. Regis New York was to create a hotel which rivaled the finest hotels in Europe, where his close friends and family could feel as though they were guests in a private home. The hotel quickly became the center of Manhattan social life, and the headquarters for the original “Caroline’s 400” – the elite social group designated by Astor’s mother and society doyenne, Caroline Astor.
“Since 1904, The St. Regis New York has stood as a beacon for generations of global travelers looking to be in the center of Manhattan and surround themselves in the timeless allure which has defined the Fifth Avenue icon from its founding by John Jacob Astor IV,” said general manager Octavia Marginean- Tahiroglu. “The renovation signals a milestone moment for the cherished New York City icon as we present our masterfully redesigned public spaces this fall – in our 120th anniversary year.”
Led by Champalimaud Design, The St. Regis New York’s redesigned public spaces embrace the design legacy of the hotel as well as its original Beaux-Arts architecture. This approach brings together heritage design elements, including Waterford crystal chandeliers and original crown moldings, reinvented by the introduction of modern furnishings, layered textures and a rich color palette.
The St. Regis New York’s lobby has been infused with fresh touches and updated furnishings. During the process of the renovation, the reception area’s original exterior facing windows were discovered and restored, incorporating a stained-glass window based on the room’s original 1905 Tiffany window design. The original cages that housed the front desk have also been restored and reimagined into the walls behind the reception desk area. The new color scheme adds lightness with a cloud-dappled ceiling, a simplified floor pattern in keeping with the original architecture, and neutral walls accented with pops of red area rugs inspired by Caroline Astor’s favorite flower, the American Beauty Rose.
Now expanded with an open floor plan, the lobby extends into a welcome area, housing the concierge team, which features deep aquamarine walls and custom hand-painted wallcoverings featuring peacocks, a nod to one of the original 1920s murals featured at the hotel created in collaboration with de Gournay. The space’s original Tiffany & Co. chandelier hangs above modern furnishings, epitomizing the juxtaposition of old and new within the revitalized public spaces.
In the fully reimagined lobby restaurant and lounge, The Drawing Room, the restaurant is swathed in a palette of pink and rose, turquoise, emerald, gold, and accents of black, interpreting colors of the King Cole Bar mural, now a visual centerpiece past glass doors and a new entry staircase. The space is touched with embroidery and fringe details inspired by Caroline Astor’s embellished dresses and jewelry, while mirrored walls mimic those of the original Iridium Room. Seating embraces a lounge aesthetic with velvet couches and plush armchairs. Off the main dining room, an extended lounge features additional seating tailored toward groups gathering for a more relaxed dining experience. Guests will also discover the original Astor Library’s private collection of books, which John Jacob Astor IV had commissioned by Scribner and Sons for the hotel. The collection is now on display in the public spaces for the first time ever, encased in new dark wood bookcases reminiscent of their former home on the hotel’s 2nd Floor.
The renowned King Cole Bar, one of Manhattan’s most storied meeting places, has also been reimagined. While the iconic Maxfield Parish King Cole mural continues to command the space, the bar is refreshed with dark wood paneling and a deep green ceiling further softened with scalloped banquettes and lavender tasseled chairs. Accents of bronze and onyx finishings add an additional level of sophistication to the New York institution.
The renovation will also introduce a new dining venue, La Maisonette, serving breakfast, lunch and afternoon tea. The bright and airy space creates the feeling of an outdoor pavilion, inspired by the hotel’s original breakfast room from the 1910s and French design. Creamy white walls and a recessed skylight brighten the space alongside a palette of soft pinks, burgundy, emerald and turquoise. The space will serve breakfast daily for hotel guests and visitors as well as transform into an afternoon tea salon, a ritual of The St. Regis New York started by Caroline Astor.