Creative Group, Inc. has formed a strategic collaboration with Virtual Incentives, a leading provider of global digital reward solutions.

“We’re thrilled to collaborate with Virtual Incentives to provide our clients with more flexible and seamless global payout options,” said Jamie Schwartz, Sr., Director of Performance Solutions Strategy for Creative Group. “This partnership strengthens our ability to support clients’ needs for customizable, reloadable gift card rewards or incentives, particularly as businesses continue to expand globally. Physical or virtual gift cards are easy and safe, and can be used in many ways such as rewards, spending money for event attendees, gratuities, and holiday gifting.”

The partnership, which was announced on December 19, 2024, will leverage Virtual Incentives’ digital rewards platform, offering instant, secure, and personalized payouts across multiple currencies and markets. By combining Creative Group’s expertise in incentive and recognition programs with Virtual Incentives’ advanced technology and global content network, the collaboration will deliver enhanced solutions to boost participant engagement, motivation and loyalty, while streamlining payment logistics for events.

“Our platform is designed to simplify global reward with industry-leading variety, and through this partnership, we will be able to deliver greater value to Creative Group’s clients, helping them drive performance and achieve business objectives more effectively,” said Nathaniel Shelley-Reade, chief revenues officer, Virtual Incentives.

About Virtual Incentives & Creative Group

Serving millions of consumers worldwide, Virtual Incentives offers digital reward solutions for a variety of applications, including employee incentives, research study payouts, and loyalty program cash-outs. With coverage across 145 countries via Visa and Mastercard, eGiftCard availability in 67 countries, and support for 59 currencies, the company currently connects users to more than 4,500 global brands.

Creative Group, a Direct Travel company, is a full-service meeting, events, incentive, and recognition agency specializing in end-to-end meeting and event management, engagement programs, and sales and channel incentives. It has been honored with an Event Marketer Award, multiple SITE Crystal Awards, and the CMI 25 Award, which recognizes the top 25 most influential meeting and incentive management companies in the United States.

Founded in 1970, Creative Group is headquartered in Schaumburg, Illinois and has offices near San Francisco, California; Appleton, Wisconsin; and Toronto, Canada.