W Florence, the first W Hotels branded property in the famed Tuscan city, is expected to open in 2023.
The property is the result of an agreement between Marriott International and Progetto Majestic S.r.l., which was announced Monday.
“Florence is famed for its passion for culture and style, and therefore a perfect destination for the W Hotels brand,” said Candice D’Cruz, vice-president of Luxury Brands, Europe, Middle East & Africa, Marriott International. “With its energetic spaces, bold design, innovative programming, and iconic Whatever/Whenever® service, W Florence will add its distinct take on modern, social luxury to the city’s hospitality scene.”
Located steps from Florence’s world-renowned art, thriving dining scene and celebrated shopping destination, Via de’ Tornabuoni, W Florence is expected to feature 120 guestrooms, including 20 suites.
The Extreme WOW Suite, W’s take on the Presidential Suite, will offer a large living space and private terrace with stunning views across the Duomo and the Santa Maria Novella church. Adding inside and outside living spaces, the ground floor, which will house the W Lounge and Living Room, will blend around a central partially covered courtyard.
“We are very excited to have signed this luxury lifestyle hotel that will be a highlight in the city of Florence,” said Roberto Puccini, CEO, Progetto Majestic S.R.L. “The building itself is a historical landmark being the first of only two modern structures built during its era, making the trend-setting W Hotels brand the perfect match. W Hotels embrace the history of each location yet adds an unexpected, thought-provoking experience which will make this hotel a new glamorous, socially driven destination.”
Marriott International currently operates 14 properties and residences under the W brand across Europe, the Middle East and Africa. The brand is expected to make its debut in Italy with the opening of the 162-key W Rome in November 2021.