Collective Retreats selected to develop retreat in NEOM

i By March 2, 2023 No Comments

Collective Retreats is partnering with NEOM to open a next generation, ultra-sustainable retreat in Trojena, the snow-capped mountain destination located in northwestern Saudi Arabia.

Slated to open at the start of 2026, Collective Trojena will feature approximately 60 open-air guestrooms and innovative meeting space concepts as well as water features, communal campfires and inspired culinary experiences.

Collective Trojena will also offer direct access to the development’s full array of year-round and world-class outdoor activities including skiing and snowboarding, high altitude training, paragliding, mountain biking, hiking, and water sports as well as culture-forward programming around film, art, music, and food.

“We founded Collective Retreats with the singular goal of changing the way people travel. We want travelers to see the world with renewed curiosity and a greater appreciation for conservation of the extraordinary natural beauty that surrounds us,” said Peter Mack, CEO and founder, Collective Retreats. “Trojena provides the ultimate backdrop to achieve this mission in ways we never imagined. In addition to giving a global audience a new perspective on this spectacular mountain setting, we are committed to demonstrating that luxury travel should not be extractive and it’s possible to both preserve the environment and deliver extraordinary guest experiences.”

Set within NEOM, Trojena will be powered with a combination of solar and wind energy, while developing technology in water desalination and brine processing to achieve zero waste residual.

The partnership marks the latest agreement between a prominent brand and NEOM’s Hotel Development division, which is responsible for building a future-centric hospitality ecosystem in the region.

“Collective Retreats has a well-earned reputation for connecting guests to the most spectacular  natural settings, in ways that few others have done before, while staying true to its core values of conservation and sustainability,” said Chris Newman, executive director, Hotel Development at NEOM. “With Trojena, and NEOM overall being home to some of the most breath-taking landscapes, we’re thrilled to have selected a partner that shares our ambition to forge a new path for our industry, one that’s characterized by travelers living with nature.”

About Collective Retreats

Collective Retreats is an experiential travel company redefining traditional hotels through a collection of unique luxury retreats in unexpected places. It is currently operating in Vail, Colorado; Hill Country, Texas; and Governors Island, New York.

About NEOM

NEOM is a region in northwest Saudi Arabia on the Red Sea being built from the ground up as a new model of exceptional livability, thriving businesses and environmental conservation. NEOM will include hyperconnected, cognitive cities, ports and enterprise zones, research centers, sports and entertainment venues, and tourist destinations. Its residents will embody an international ethos and embrace a culture of exploration, risk-taking and diversity.

About Trojena

Trojena is a unique year-round mountain destination in NEOM. Divided into six development clusters (Gateway, Discover, Valley, Explore, Relax and Fun), it will be home to the Gulf’s first outdoor ski resort, staging world-class sporting events, art exhibitions, concerts, and cultural festivals. Like the rest of NEOM, Trojena will be powered by renewable energy while sustainably protecting the region’s rich cultural and environmental heritage.