Emblems Collection, a unique portfolio of boutique hotels and luxury resorts, is the latest introduction from Accor.
The luxury brand will launch with a flagship hotel – Guiyang Art Centre Hotel, Emblems Collection in China’s Guizhou province, slated to open in December 2022. The luxury brand is expected to grow to 60 properties around the world by 2030.
“Emblems Collection adds a fresh and exciting new dimension to Accor’s luxury offerings. A key focus of our growth and development strategy is to add aggressively across our strongest lines and leading business accelerators, which includes luxury as well as collection brands, while ensuring all 40-plus brands in our global network continue to grow, evolve and flourish,” said Sébastien Bazin, chairman and CEO, Accor. “The hotels we will feature in Emblems Collection are those sought out by travelers who appreciate high-end, boutique-style experiences, as well as by hoteliers who cherish the independent brands they’ve built while desiring the benefits that come with a global partner.”
The Collection will feature hotels that are “emblematic” of their designers, demographics, or destinations. Hotels and resorts joining Emblems Collection will fall into three categories:
- Emblems Collection Heritage – This category is comprised of hotels that are landmarks of a destination, properties in buildings that contribute to the character of a city, place or nation, and properties that celebrate the hallmarks of history and classic cultural traditions.
- Emblems Collection Retreat – This category features resort properties in beach, countryside, and mountain locations that offer “sumptuous” spa and wellness experiences with holistic care and enrichment through rituals, serenity and well-being.
- Emblems Collection Signature – This category presents design-led hotels that embody an aesthetic universe, an ode to the style and signature of the designers or original residents who contributed to the property’s unique legacy.
“For owners and developers who have created unique luxury hotels, or are looking to develop a new upmarket offering, we offer a collection brand that can boost their property’s status and profile with limited investment in marketing and branding, along with an easy transition process,” said Agnes Roquefort, chief development officer, Accor.
Guiyang Art Centre Hotel, Emblems Collection
The inaugural flagship of the new hotel portfolio, Guiyang Art Centre Hotel, Emblems Collection resides in the city’s Guiyang Art Centre. Originally built as an opulent private residence, the building features lush landscaping, sprawling grounds, and a serene wellness ambiance.
Centrally located in the province of Guizhou, Guiyang is often referred to as the “capital of summer resorts in China.” One of the fastest-growing cities in the country, it is a leading tourism hotspot.
“As one of the most important hospitality markets in the world, China is the perfect location for Accor to launch our newest luxury brand, and we are honoured to work with our trusted partner, HLC Group, on this landmark project,” said Gary Rosen, CEO, Greater China, Accor. “This grand and enigmatic property has long captured the attention of residents and visitors to Guiyang.”
When it opens, the property will offer 64 suites, two ballrooms, a swimming pool, spa and fitness area, and stylish bars, lounges and restaurants.