IBTM World’s exhibitor roster is growing this year, with new destinations and suppliers signing up to participate in the show, which will run from November 19 to 21 at Fira de Barcelona in Spain.

Asia, the Middle East, Africa, North America, the Caribbean, and Europe are all regions with new destinations making their debut at this year’s event. The list includes Birmingham & West Midlands, from the United Kingdom. A strong showing from the Asia region will see China’s capital city, Beijing, make its inaugural appearance, along with the first-ever exhibitor from Uzbekistan, Inter MICE Asia. In addition, Sri Lanka will be returning for the first time since 2019.

Toronto, Canada’s largest city, is taking a stand of its own for the first time, while Mauritius is flying the flag for East Africa. From the Middle East, the Emirate of Ajman, one of the seven emirates of the United Arab Emirates, is attending for the first time, while the Dominican Republic in the Caribbean is preparing for a much-anticipated come-back after five years away.

“We’re thrilled to be welcoming so many new faces to IBTM World this year, it is a true testament to the confidence exhibitors feel in the value the show provides for them. Our theme for 2024, ‘People. Power. Potential.’, emphasizes the belief that what people need to succeed is other people, and our new exhibitors exemplify this wholeheartedly,” said Claudia Hall, exhibition director, IBTM World. “Their presence will only enhance the industry-leading quality of connections our wonderful delegates find here, and we can’t wait to expand attendees’ opportunities with ever more dynamic and exciting destinations and hotels.”

Making the most of IBTM World’s new Hotel Pavilion feature, a dedicated space for independent and small group hotels to showcase their offer, is Nobu Hotel Shoreditch London and luxury Japanese hotel, Rihga Royal Hotel Osaka. Also new to the 2024 hotel line-up are Ayana Hospitality, a chain of luxury hotels and resorts in Indonesia. Greek hotel chain, Civitel Hotels and Resorts, and Italian hotel chain, JADA Hotels Collection, will be introducing themselves to visitors for the first time, as will OKU Hotels, a group of luxury hotels across the Mediterranean.

While many new exhibitors are preparing to launch their offering at IBTM World, many returning exhibitors are expanding their presence at the 2024 show. Bruges is almost tripling the stand space it had in 2023. Slovenia and Serbia are growing their stands by 25 percent and 22 percent, respectively, while Antwerp will return with their largest representation ever, increasing their stand by 23 percent following the success of last year’s show.