This unique new approach to MICE FAM development, execution and marketing delivers maximum benefits to CVBs, DMCs, hotels, airlines and other trip partners.

FAMSmart programs are customized for each destination. Assistance and coverage opportunities include:

  • Listing your upcoming FAM trip in the FAMSmart section on
  • The creation of compelling, brand-sensitive ads and digital invitations to inspire qualified planners to apply.
  • Assistance in vetting qualified potential participants from our VIP Incentivist members list.
  • Posting a trip itinerary & images supplied by the FAM hosts in  FAMSmart’s FAM Recap section on
  • Indepth FAMSmart Report – A senior member of our team travels as part of the FAM* to write a report, which will include partner information, videos, images and more. This report will be posted on and promoted via our newsletter and LinkedIn. *Our writer receives the same complimentary inclusions as FAM participants, i.e. air, hotel, transfers, f&b, activities, etc.

Contact Alanna McQuaid, publisher, The Incentivist, for more information.

Tel: 905-990-0659 | Mobile: 647-449-0659 | E. 



  • As the exclusive media sponsor, we work with MICE suppliers like airlines, hotels, CVBs and DMCs to deliver a minimum of 3 exceptional Destination Discovery FAM trips a year.
  • We choose from some of the world’s most on-trend, exotic destinations and invite only well-vetted senior-level planners from our VIP Incentivist members list.
  • Our exclusive FAMS are expertly promoted through our distribution channels—website, newsletter and social media.
  • Post-FAM coverage includes a comprehensive destination report, with partner contact details, FAM highlights and images.
  • The report is posted on the FAMSmart section on The Incentivist + is prominently featured in the next available newsletter.

Contact Alanna McQuaid to discuss the suitability of your destination to be considered for this exciting opportunity.

Subscribe to The Incentivist newsletter and qualify to be a VIP Incentivist, eligible to receive invitations to unique MICE FAMs.