The new IBTM Americas Virtual Summit will be held August 25-26, 2020.

The interactive digital experience will be hosted on the Go To Webcast platform and will bring together 16 speakers over two days to share topical insights and learnings, all under the theme of “humanizing the change.”

“The unprecedented situation with the effects of the pandemic has forced the business events industry to evolve quickly, accelerating the integration of technology into events, with a pivot to virtual events and a longer-term move towards the hybridization of events,” said show director David Hidalgo, commenting IBTM Americas Virtual Summit. “This virtual summit will provide event professionals with insights and key learnings, invaluable as they adapt for the future. The event will also act as a means of bringing together our community in recognition of the fact human connections and shared experiences are central to our industry. Even though we can’t meet in person at IBTM Americas this year, we can still celebrate our continued passion for events.”

The IBTM Americas Virtual Summit will be run in both Spanish and English to allow for the global reach of the show’s audience. It will cover subject matters including event finance, sustainable events, event planning, innovation and creativity, marketing and branding, event production, leadership and motivation and customer service.

Speakers include international tenor José Manuel Zapata, whose session is “Treble Clef, notes for happiness”; Nicolás Celis, producer of the movie Roma, Pimienta Films; and Irene Lane, founder of Greenloons, who will present a session titled “Sustainability Sells! A human-centred guide to responsible event planning.” Attendees will receive a certificate of participation, downloadable resources and simultaneous translation (English/Spanish).

For more information visit: www.ibtmamericas.com

IBTM Americas was slated to take place August 26-27 at Centro Citibanamex in Mexico City. It was cancelled in early June 2020 due to the impacts of the COVID-19 pandemic. IBTM Americas 2021 will be held May 19 and 20, 2021 at Centro Citibanamex.