IHG Hotels & Resorts (IHG) today announced the introduction of IHG’s premium collection brand, Noted Collection, in Japan, through the signing of two unique hotels in Tokyo. The hotels, a conversion property in Shinjuku and a new-build hotel in Ginza, are signed with separate ownership partners and represent a significant milestone for the brand’s entry into Japan.

Through an agreement with SC Capital Partners, a 207-key hotel in Shinjuku’s Kabukicho district marks the first Noted Collection conversion property signed in Japan. Located just steps from Golden Gai, the hotel sits in one of Tokyo’s premier commercial, retail and entertainment destinations. Before opening in 2027, it will undergo a complete renovation and rebranding.

Also joining Noted Collection is an 81-key hotel in Ginza, in partnership with An Consulting and representing the first new-build Noted Collection hotel signing in Japan. Scheduled to open in 2029, the hotel will be located in the prestigious Ginza 8-chome district, renowned for its world-class dining, luxury retail and cultural heritage. Within walking distance of both Shimbashi Station and Ginza Station, it will occupy a prime location in the heart of Tokyo, bringing IHG to Ginza for the first time.

Reflecting the character and enduring appeal of Ginza, the hotel will be designed to incorporate the individuality and sophistication of its surroundings while featuring family-friendly suites and premium facilities including a restaurant & bar and a fitness center.

Abhijay Sandilya, managing director, Japan & Micronesia, IHG Hotels & Resorts and CEO of IHG ANA Hotels Group Japan, said: “Introducing Noted Collection to Japan through these two signings marks an important milestone for the brand and reflects the strong opportunity we see in the premium segment in Japan. Owners are increasingly looking for flexible brand solutions that allow hotels to maintain their individuality while benefiting from IHG’s global scale, enterprise platform and loyalty program. We are thrilled to be partnering with owners, SC Capital Partners and An Consulting, to bring the distinct identity of each hotel to life in two dynamic areas of Tokyo.

“Noted Collection brings together hotels with their own distinct point of view, character and sense of place, and these two distinctive hotels represent a strong introduction for the brand in Japan,” said Sandilya. “We look forward to growing Noted Collection alongside like-minded owners as we continue to expand our premium portfolio across the country.”