Incentive Travel Index – a rebrand and redesign of the Incentive Travel Industry Index – was launched by Financial and Insurance Conference Professionals (FICP), The Incentive Research Foundation (IRF) and SITE Foundation, along with their research partner Oxford Economics, at IMEX in Frankfurt 2022.
Now in its fifth year, the Incentive Travel Index (ITI) is the business event industry’s most authoritative study of the global incentive travel market and its impact on corporations, agencies and the supply chain in destinations. It will be live until July 15, 2022, and is available in English and Spanish.
“As our industry evolves amidst the impacts of Covid, conflict and climate change, it’s vital that we have up-to-date data points to steer us forward,” said Steve Bova, executive director, FICP. “The Incentive Travel Index channels information and insights from the widest spectrum of incentive travel professionals – corporate end-users, buyer agencies, DMCs, destination partners and DMOs – to create a definitive roadmap for recovery and growth for our industry.”
Stephanie Harris, CEO, IRF, added: “ITI is the world’s only global survey of incentive travel, providing data from, and on, both source markets and destinations. It’s as relevant to a DMC in Singapore as it is to a corporate end-user in Spain, asking seminal questions on the nature, purpose and direction of incentive travel. ITI is both tactical and strategic, capturing trends in destination selection on the one hand, and insights around mission and purpose on the other. We’re immensely proud of its overall contribution to our industry.”
Kevin Regan, 2022 SITE Foundation president and associate vice-president, Global Charters and Incentives, Azamara, concluded: “This year we worked particularly hard with Oxford Economics to build an efficient and effective survey instrument, requiring less time from the survey taker without compromising the depth and integrity of our historical lines of inquiry. We’re confident that the newly named survey achieves this balance and look forward to presenting its findings to the industry in Q3.”