PCMA (Professional Convention Management Association) and Business Events Sarawak (BESarawak) by Sarawak Convention Bureau have signed a memorandum of understanding (MOU) to develop a partnership that provides education, business development opportunities and increases awareness of the transformative power of business events.
The MOU was signed at PCMA Convening Leaders, which ran January 5-8, 2020 in San Francisco. It is effective through December 31, 2022. Sarawak is a Malaysian state on the northwest coast of the island of Borneo.
PCMA signed a Memorandum of Understanding with Business Events Sarawak at the 2020 edition of Convening Leaders. Shown here (left to right): Stuart Ruff-Lyon, incoming chair, PCMA Board of Directors; Amelia Roziman, chief operating officer, Business Events Sarawak; Sheriff Karamat, president and CEO, PCMA; The Honorable Datuk Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Arts and Culture, Sarawak and Minister of Youth and Sports Sarawak; Tan Sri Dato Sri Dr. Muhammad Leo Toyad, chairman, Business Events Sarawak; and Hii Chang Kee, permanent secretary, Minister of Tourism, Arts and Culture, Sarawak. Photo by Jacob Slaton. (Photo top of post) View over the Sarawak River to the north side of the capital city, Kuching. Photo by NaLha | Canva.
“This agreement with Business Events Sarawak is completely aligned with PCMA’s vision and growth, as both organizations share the same goal—to demonstrate how business events transform societies, businesses and communities,” said Sherrif Karamat, CAE, PCMA president and CEO. “We look forward to collaborating with Business Events Sarawak as they elevate the influence of business events and Malaysia’s profile as a destination.”
The MOU calls for business events training and education to help showcase Sarawak’s unique value proposition to international associations and corporate markets in addition to developing the local meetings industry.
“Sarawak has already begun its quest to position business events as economic and community game-changers in the region through the Legacy Impact Programme,” said The Honourable Datuk Haji Abdul Karim Rahman Hamzah, Minister of Tourism, Arts and Culture, Sarawak and Minister of Youth and Sports, Sarawak. “The program is focused on four pillars of legacies which are Advancing the Field, Community Benefits, Economic Outcome and Public Policy, driven by 27 drivers.”
BESarawak hosted a gathering of business events strategists, industry leaders and government officials from Asia Pacific at Convening Leaders to network with some of the world’s most prominent figures in the industry and discuss current growth strategies and disruptors.
In addition to The Honorable Datuk Haji Abdul Karim Rahman Hamzah, the Sarawak delegation included:
- Hii Chang Kee, permanent secretary, Ministry of Tourism and Culture, Sarawak;
- Tan Sri Dato Sri Dr. Muhammad Leo Toyad, chairman, Business Events Sarawak;
- and Amelia Roziman, chief operating officer, Business Events Sarawak.
Other participants included representatives from Borneo Convention Centre Kuching (BCCK), Techno Expo, Events Horizon, Conference People, CPH Travel, Sarawak Tropical Peat Research Institute (TROPI), Sarawak Forestry Corporation and the Sarawak Government.
Sarawak’s four senior representatives also attended PCMA’s Leadership Summit preceding the conference on January 5, 2020.
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