Marriott expands wellbeing certification program

i By September 18, 2019 No Comments

Marriott International has rebranded and expanded its Healthy Hotel Certification program.

The company relaunched the program last week as TakeCare Certification. Unlike the Healthy Hotel Certification, which was available only to Marriott-managed properties, it will be available to all external organizations, including schools, volunteer organizations, non-profits, hospitals, offices, teams and communities that have created environments which support holistic wellbeing.

The expanded rebranded TakeCare Certification features new application questions, including:

  • Do you offer healthy food and beverage choices at meetings or sponsored events?
  • Do you promote tools and resources that educate and support a diverse and inclusive culture?
  • Do you sponsor at least one day per year focused on volunteerism?

Organizations that complete the questionnaire are awarded a certification level—Silver, Gold, Platinum or Titanium—based on their score.

The Titanium level is new for 2019. Inspired by Marriott’s customer loyalty program, Marriott Bonvoy, it is designed to motivate participants to “lean in” and promote wellbeing for all people.

“One of the most positive findings to come out of our 2018 certification process was that 85 percent of our managed locations achieved certification,” said Leah Evert, global director of Associate Wellbeing, Marriott International. “It’s great to see all the different ways our properties are taking steps to make their location a happier and healthier workplace such as having healthy snacks available, being involved in their local communities, and promoting career development for their associates.”

The TakeCare Certification rebranding follows Marriott’s launch of TakeCare Level30 a few weeks ago. The custom app-based wellbeing challenge is available to guests and associates around the world. As of September 18, 2019, it had been downloaded more than 125,000 times.

Marriott established its TakeCare wellbeing initiative in 2010, with the goal of giving associates easy, efficient ways to improve their health. Today, the initiative offers a wide range of programs, including mental and emotional health, career development, financial planning, team building, recognition, sustainability, social impact and more.