Moxy Williamsburg debuts today as the brand’s first hotel in Brooklyn, New York.

The 216-room boutique hotel features interiors by BASILE Studio in collaboration with Lightstone Design Studio and four new dining and drinking venues from Bar Lab Hospitality.

“Moxy embraces being bold through authentic self-expression and Moxy Williamsburg is the perfect place for free-spirited travelers to live in the moment and do just that,” said Matthew Boettcher, vice-president and global brand leader, Moxy Hotels.

Easily accessible from Manhattan, the hotel is located in the heart of Williamsburg on Bedford Avenue, near the foot of the Williamsburg Bridge. Designed by New York architecture firm Stonehill Taylor, the 11-storey building has a clean, industrial-inspired look that recalls the neighbourhood’s warehouse lofts. The building’s glass front façade opens completely onto the sidewalk and Bedford Avenue. Its southern façade features a massive Pop Art-style mural by British street artist D*Face. Visible from the Williamsburg Bridge, it depicts a woman in a car, stuck in traffic, crying out: “GET ME TO THE MOXY!!”

Art and industrial chic merge in the property’s lobby. Twenty-foot exposed ceilings are complemented by hanging foliage. An art installation by Rare Culture rises behind two blackened steel check-in pods and spreads across the ceiling. Made of thousands of coloured crayons, it is a pointillist depiction of the underbelly of the Williamsburg Bridge at sunrise. The wall behind the self check-in pods is decorated with a series of hand-painted skateboards by local artists.

Moxy Williamsburg’s guestrooms range from 165 to 210 square feet and include Kings, Executive Kings, Double Queens, and Quad Bunks. They feature streamlined shapes, the use of organic materials such as birch and steel, and floor-to-ceiling windows. Storage solutions include wall-mounted pegs that fold open or closed as needed, an open closet and under-bed cubbies. A desk folds down from the wall to provide a workspace.

Like Lightstone’s other Moxy hotels, Moxy Williamsburg features three Meeting Studios. Furnished with modular sofas and worktables that fold down to become credenzas, they are easily transformed from daytime meeting to evening event. The three rooms can be combined to accommodate larger groups, and open onto Bar Bedford Garden, an adaptable alfresco space in the rear of the hotel.

On the f&b front, Bar Lab Hospitality founders Elad Zvi and Gabe Orta explain that they envisioned “an eclectic grab-bag of experiences that mirrors Williamsburg’s diversity” for the hotel. Mesiba pays home to Tel Aviv’s energy and Bauhaus architecture. It celebrates the “breaking bread” culture and cuisine of the Levant region and Israel. Jolene is inspired by Dolly Parton’s music and her image as a powerful, self-assured woman in the music industry and culture at large. Lillistar, the hotel’s indoor/outdoor rooftop bar, blends contemporary Indo-Aussie beach culture with Brooklyn energy. It delivers dramatic views, tropical-inspired cocktails and Balinese beach barbecue. And Bar Bedford is a cocktail bar and all-day café with a comfortable living space design that reflects Brooklyn’s creative vibe.

Moxy Williamsburg joins Lightstone’s other Moxy hotels in New York – Moxy Times Square, Moxy Chelsea, Moxy East Village, and Moxy Lower East Side.

“Williamsburg is a microcosm of everything that’s trendsetting about New York City: It has the edgiest boutiques, the most innovative restaurants, the most daring bars. That’s why more and more people are putting it on their must-visit lists – and it’s why we’ve opened Moxy Williamsburg,” says Mitchell Hochberg, president of Lightstone.