Meetings & Conventions PEI, the business events Destination Management Organization (DMO) for Prince Edward Island, has unveiled a bold new identity as Meet PEI. This new name signals a transformative step forward for the organization dedicated to showcasing Prince Edward Island as a premier destination for business events.

The new brand, revealed at the organization’s 2024 Annual General Meeting on November 28, 2024, at the Delta Hotels by Marriott Prince Edward, introduces the new name Meet PEI along with a fresh new logo designed by Trampoline Branding, a Halifax-based marketing agency. The new logo is inspired by the iconic red cliffs meeting the shoreline of the Island, complemented by a vibrant and professional color palette. This identity reflects PEI’s unique blend of natural beauty, hospitality, and excellence in hosting year-round business events.

The new brand line, “Business events that make waves,” encapsulates Meet PEI’s vision of delivering memorable and impactful experiences for meeting planners and delegates. By celebrating the Island’s charm and showcasing its world-class venues and services, Meet PEI aims to elevate the destination’s appeal in both domestic and international markets.

Strategic insights and modern branding

This rebranding is the culmination of extensive research, beginning with an organizational Strategic Review completed in April 2024. The following research and discovery process by Trampoline Branding included surveys with meeting planners, stakeholder interviews, and a competitive analysis of several other destinations from across Canada and around the world. Key insights included the need for a concise and modern name, a refreshed visual identity, and the opportunity to evolve from the organization’s previous “Gather Island Style” branding.

“Our new identity embodies the spirit of Prince Edward Island and our renowned hospitality, while positioning us as a leader in the business events industry,” said Siobhan White, Marketing & Communications Manager at Meet PEI. “We’re so excited to showcase to meeting planners how PEI can host memorable business events in a destination that will resonate deeply with their attendees.”

A commitment to growth and sustainability

The rebrand aligns with Meet PEI’s strategic goals to grow the number of business events hosted on the island, with emphasis on creating economic impact outside of the peak summer tourism season. By emphasizing sustainability and innovation, Meet PEI aims to strengthen its reputation as a trusted partner for planners seeking exceptional event experiences.

A remarkable year for business events

At the Annual General Meeting, Meet PEI reported 126 business events hosted during the fiscal year of 2023-2024, bringing over 20,000 delegates to PEI and contributing an estimated $22.9 million in direct economic impact. 87% of those events took place outside the peak summer season, helping to extend the season for many local island businesses.