Ovation Global DMC has expanded its portfolio in Africa to 15 destinations ahead of IMEX Frankfurt 2026, in what represents the largest single expansion of the company’s African footprint in recent years.

The growth brings thirteen new destinations into Ovation’s portfolio, anchored by a new strategic partnership in Morocco with Activ’Travel and supported by additional partner agreements across East Africa, Southern Africa, and the Indian Ocean. Together with the long-established Ovation Egypt DMC and Ovation Mauritius DMC operations, the portfolio now covers 15 destinations across the continent, strengthening one of the company’s fastest-growing regional offerings within Ovation’s global network of 150+ destinations worldwide.

Ovation’s portfolio in Africa now includes Morocco, Egypt, Kenya, Tanzania, Rwanda, Uganda, Zanzibar, Botswana, Zambia, Zimbabwe, Mozambique, Namibia, South Africa, Seychelles, and Mauritius. Together, these destinations enable Ovation to deliver end-to-end destination consultancy, event design, event planning, and sustainability solutions for corporate clients, event agencies, and international associations across incentive programs, executive meetings, large-scale events, and conferences.

The expansion reflects continued buyer interest in African destinations that combine accessibility, cultural depth, world-class safari and wildlife experiences that define some of the most sought-after incentive programs in the world. The growing urban infrastructure for meetings, incentives, corporate events, and conferences across the continent further strengthens its appeal for international buyers. Ovation’s portfolio in Africa brings together urban meeting capitals and nature-driven incentive destinations, from Cairo, Cape Town, Kigali, Marrakech, and Nairobi to the Maasai Mara, Victoria Falls, the Okavango Delta, Zanzibar, and the Seychelles.

Recent recognition also reinforces the strength of Ovation’s capability in Africa. In 2025, Ovation Egypt DMC, represented by strategic partner Emeco Travel Egypt, received a SITE Crystal Award for Excellence in Incentive Travel: Africa/Middle East, recognizing the Egypt Diamond Invitational 2023 Incentive Experience.

“Ovation’s expansion in Africa is about giving clients broader destination choice within a coordinated global structure they already know and trust,” said Rutger Hoorn, vice-president of Global Sales & Strategic Partnerships at Ovation Global DMC. “For buyers evaluating Africa today, the continent offers a compelling combination of accessibility, local expertise, distinctive experiences and growing infrastructure for meetings, incentives and events.”

Ovation Global DMC will present its expanded presence in Africa during IMEX Frankfurt 2026, which takes place next week (May 19-21) at Messe Frankfurt.