Safety protocols for IBTM World Barcelona‘s in-person event will include mandatory masks and 1.5-metre social distancing as per current Spanish regulations within the venue, Fira Barcelona.
The show’s organizer, RX, reports that exhibitors will incorporate the social distancing requirement into their stand design and stand demonstrations will be one-to-one to avoid people congregating. Other measures in place include increased ventilation incorporating outdoor fresh air, hand sanitizer stations and the highest standards of cleaning before, during and after the event.
It is also recommended that attendees greet existing contacts as well as new ones with an elbow bump to ensure a safe, seamless and productive event experience for all attendees. Event health and safety protocols are subject to change as directed by the local authorities.
David Thompson, event director, said: “It has been exciting to see the incredible response and appetite from our community to get back to doing business in person. Our primary focus this year remains on the safety of our exhibitors, partners, visitors and employees so that everyone involved has a fantastic and fruitful event experience. We are cutting no corners and we will apply all safety guidelines and regulations with the utmost diligence to ensure attendees can wholeheartedly and confidently focus on the power of doing business face-to-face and benefit from the practical takeaways and business relations acquired on the show floor.”
Kerry Prince, brand director for RX, explained that the company has already successfully run a series of events in 2021 as part of its RX portfolio, and learnings from those shows have been applied to the strategic planning of IBTM World. “Our team has worked extensively with industry peers to create a safe working standard called ‘All Secure’ for holding events in a COVID-impacted world, and IBTM is working closely with the local authorities and the Fira Barcelona to implement all other necessary precautions.”
IBTM World Barcelona will run from November 30 to December 2, 2021, in Barcelona, Spain. It will be followed by IBTM World Online, running December 14-15, 2021.