Stockholm’s Hotell Reisen has been tapped to be the first Hyatt-branded property in Sweden.
A Hyatt affiliate has entered into a franchise agreement with First Hotel Reisen AB to brand the property, which is currently undergoing extensive refurbishment.
Under the terms of the agreement, Hotell Reisen will be available on Hyatt’s booking system on an unbranded basis as of December 1, 2020, with plans to join The Unbound Collection by Hyatt brand in early 2021.
In the Nordics, it will join the planned Grand Hansa Hotel in Helsinki, Finland as part of The Unbound Collection by Hyatt and Hyatt Centric Reykjavík in Reykjavik, Iceland. The three hotels represent strategic cornerstones in Hyatt’s expansion plans for Northern Europe.
“At Hyatt, we are focused on thoughtful growth based on locations that matter most to our guests, World of Hyatt members and customers, and Stockholm has been a priority market for some time,” said Peter Norman, senior vice-president of development Europe, Hyatt. “While Stockholm is known for its high barrier to entry for global brands, the rich history and unique location in central Stockholm make Hotell Reisen a perfect addition to The Unbound Collection by Hyatt brand. This brand has seen great momentum across the region, as each property celebrates their destination’s distinct culture and atmosphere, and we look forward to expanding the brand’s footprint in the Nordics.”
The hotel is housed in a historic building in the heart of Stockholm’s old town directly on the waterfront, within walking distance of many of the city’s landmark attractions.
The Reisen name originates from a 1750’s coffee house run by a Dutchman named Frederik Reiss. As a result of the coffee house being a popular meeting place for merchants and travellers from around the world, Reiss’s daughter began renting rooms in the early 1800s. Since that time, the building has been used as hotel.
“We are delighted to work alongside Hyatt for the first Hyatt hotel in Sweden,” said Anders Moe, CEO of Host AB, which owns First Hotel Reisen AB. “In creating a destination that locals and guests from afar will treasure, Hotell Reisen will honour the history of the building and the city. The combination of our expertise in Sweden’s hospitality market and Hyatt’s international reputation will allow for our vision to come to life.”