The Westin Playa Vallarta, an All-Inclusive Resort has officially opened as Westin’s first all-inclusive property in Mexico.

Located along the shores of Banderas Bay on the country’s Pacific coast between Jalisco and Nayarit, the resort was formerly The Westin Resort & Spa, Puerto Vallarta. Before opening under the new banner, it underwent an extensive, multi-million dollar transformation spanning its guestrooms and new adults-only swim-up suites, dining venues, wellness spaces, and more.

“The opening of The Westin Playa Vallarta marks a significant milestone for Marriott International and for the Westin brand in the Caribbean and Latin America. As the first Westin All-Inclusive resort in Mexico, this property represents an evolution of the all-inclusive experience – one that stays true to Westin’s well-being ethos while responding to the growing demand for elevated, experience-driven all-inclusive travel in the region,” said Federico Greppi, president, Caribbean and Latin America (CALA), Marriott International.

Photos courtesy of The Westin Playa Vallarta, an All-Inclusive Resort.

The reimagined resort blends Westin’s biophilic design principles with a relaxed beach-house aesthetic. It features architectural design by Sordo Madaleno Arquitectos and interiors refreshed by Uribe Krayer and Vida Design Studio. The heart of the lobby features a reflective pool, mirroring the Pacific horizon. Throughout the resort, lush greenery, handmade ceramics, woven accents by Mexican artisans, and warm oak finishes create welcoming spaces. Original artwork by Berenice Hernández Castro further connects the interiors to the region’s natural palette and cultural rhythms.

Highlights of the transformed 280-key property include:

• new Westin Heavenly^® Bed 2.0 in every room
• new, adults-only swim-up accommodation – The Swim-Up Junior Suite – introducing a network of ground-level water pathways and providing guests with access to Playa Dip Club, a swim-up social experience with curated culinary bites, cocktails, and other amenities
• a variety of accommodation options, including Sky Pool Suites (private plunge pools and ocean vistas), Wholesome Family Studios (kitchenettes and flexible living areas), bi-level Heavenly Penthouse, Ocean-view Junior Suites, Heavenly Panoramic Suites (focused on wellness), and an expansive Presidential Suite with private terrace, plunge pool, and view of Banderas Bay
• 10 culinary and mixology concepts in its Gourmet Gallery social hub, including Agave Studio (small-batch mezcal tastings and chef-curated pairings), Tanto (refined Japanese restaurant), Palma (Caribbean and Latin flavors), and Call Me Lalo Taquería, a homage to Mexico’s street food culture
• new pickleball and padel courts
• WestinWORKOUT^® Fitness Studio, featuring state-of-the-art equipment and guided training
• The Heavenly Spa by Westin, offering hydrotherapy, aromatherapy, and signature treatments
• more than 11,800 square feet of refreshed indoor-outdoor event space