W South Beach will reopen on November 18, 2020, having completed a $30-million renovation that began in March.
The five-star property’s renovation includes a full redesign of its 408 oceanfront guest suites and the introduction of a new spa called Away as well as a refresh of its multi-million-dollar art collection and the addition of new cabanas on its WET pool deck.
“Our vision when we first opened was to develop a world-class hotel that embraced the dynamic energy of Miami,” said David Edelstein, developer of the W South Beach. “Since then, Miami has evolved into a cosmopolitan center with a thriving culinary scene, world-renowned architecture and leading cultural institutions. Our renovation reflects that evolution and will set the tone for a new decade where W South Beach remains a leader in luxury hospitality and continues to be recognized as one of the great hotels of the world.”
Miami Beach-based Urban Robot Associates designed the new rooms as well as the hotel’s new 9,000-square-foot Away Spa.
Designed as retreats, the reimagined rooms marry beach house-style millwork, natural oaks, airy and plush neutral textures and a beige colour palette with accents of soft corals and shaded teals. Room features include:
- circadian lighting with three preset mood modes (Bright/Entertain/Relax);
- transient 24-hour music playlists;
- sand gradient blackouts;
- an under-bed light belt to create a floating effect;
- wood panelled walls;
- art photography by French photographer Jean-Philippe Piter and a collection of artists from FarmBoy Fine Arts;
- and powder rooms with hand-painted art by local Miami artist Juan Manuel Rozas.
The suite redesign also created a new room category: The Queen Studio and Fantastic suites, featuring two oversized plush beds.
The new Away Spa is decorated in neutral colours, delicate white fabrics and fine brass finishes. It is comprised of seven treatment rooms, a couple’s suite, dedicated manicure/pedicure nooks, spa lounge, outdoor basking terrace, and dedicated powder rooms with eucalyptus-infused limestone steam showers and Chanel-inspired vanities.
When the property reopens this month, it will also unveil a refreshed multi-million-dollar art collection curated by Aby Rosen to go with its new look. The collection is expected to include four new Andy Warhol art pieces and one Jean-Michel Basquiat piece.