Hilton and Reuben Brothers today jointly announced the signing of a management agreement to transform a premier Miami Beach hotel into Waldorf Astoria Miami Beach, marking the brand’s debut in the market. Owned by Reuben Brothers, the resort will undergo a meticulous renovation and repositioning ahead of its Winter 2027 planned relaunch, at which time it will be managed by Hilton.

Rising 20 stories above Collins Avenue, the hotel’s transformation will be led by Reuben Brothers with design by Avenue Interior Design. Waldorf Astoria Miami Beach will offer:

• 348 newly refreshed suites, among the most spacious in the market, all with ocean views, balconies and a refined, contemporary aesthetic
• A reimagined arrival experience, including a new lobby and Peacock Alley, the brand’s signature gathering place for guests and locals alike
• A new food and beverage program led by world-class culinary talent
• A newly curated spa and wellness experience, complemented by an enhanced fitness center
• Enhancements to the 48,000-square-foot pool deck, including private cabanas
• Revitalized event spaces for private gatherings, celebrations and social occasions

“This signing reflects the continued momentum of Hilton’s luxury portfolio growth in highly sought-after destinations across the Americas,” said Danny Hughes, president, Americas, Hilton. “With a growing Florida presence that now spans from Orlando to South Florida, our luxury brands continue to resonate with travelers seeking bespoke experiences. Miami Beach is a globally renowned locale with strong demand for elevated hospitality, and we are proud to partner with Reuben Brothers to introduce Waldorf Astoria in a way that both celebrates the city’s character and sets a new benchmark for modern luxury.”

“2201 Collins Avenue is one of Miami Beach’s most storied addresses and we are proud to announce our plans for a landmark restoration in partnership with Waldorf Astoria,” said Kim Phoebus, COO of US Hotels, Reuben Brothers. “Every room will feature a private balcony and sea view, while the public spaces will offer exceptional dining and elegant event venues. This meticulous restoration represents the next chapter of Miami’s most coveted beachfront address, and one that will continue to enrich the local economy and community for generations to come.”