Wyndham Alltra Samaná in the Dominican Republic is set to begin welcoming guests in the third quarter of 2023.

Playa Hotels & Resorts N.V., the owner, operator and developer of all-inclusive resorts in Mexico and the Caribbean, announced on March 13, 2023, that it had signed an agreement to manage the 404-room resort, which will be renovated and rebranded as Wyndham Alltra Samaná, targeting the all-ages segment.

Wyndham Alltra is the first all-inclusive brand from Wyndham Hotels & Resorts. The Samaná property will be the fourth Wyndham Alltra resort managed by Playa Hotels & Resorts.

“We are pleased to continue the growth of the Wyndham Alltra brand and are excited to launch a new property in a fast-growing region of the Dominican Republic,” said Fernando Mulet, chief investment officer, Playa Hotels & Resorts. “Many developers are beginning to hear about Samaná, and we’re excited to support the awareness of this desirable destination with the opening of this new resort.”

The property’s owners will be renovating the resort to align with Alltra standards. Renovations will focus on main common areas, food and beverage outlets, and guestrooms. Designed to cater to the upper-midscale segment, the rebrand will deliver upscale food and beverage, services, amenities, and activities with an expressive local flavor.

Wyndham Alltra Samaná is located in the northeast corner of the Samaná peninsula, an up-and-coming area known for its beautiful beaches and the Cordillera Samaná mountain range. The region also plays host to thousands of humpback whales during winter’s mating season. In addition to whale watching, activities in the area range from body-boarding and kitesurfing in Las Terrenas and trekking, birding, and caving in Los Haitises National Park, to canyoning or horseback riding to reach El Limón waterfall.

Playa owns and/or manages all-inclusive resorts in prime beachfront locations in Mexico, Jamaica and the Dominican Republic. Playa currently owns and/or manages a total portfolio consisting of 24 resorts (9,097 rooms) under the following brands: Hyatt Zilara, Hyatt Ziva, Hilton All-Inclusive, Tapestry Collection by Hilton, Wyndham Alltra, Seadust, Jewel Resorts, and The Luxury Collection.