One10 LLC, a leading motivation science company, today launched its new Return on Experience framework.

Powered by the company’s proprietary Xperience Index™, the new framework gives planners executive-ready data to help them justify event spend. The One10 Xperience Index goes beyond traditional metrics like attendance and satisfaction to quantify what matters most, such as how experiences influence attendee emotions, behaviors, relationships and brand perceptions.

“Planners have long been asked to prove ROI, but traditional metrics don’t tell the full story,” said Richelle Suver, managing director, Travel & Events for One10. “The Xperience Index bridges that gap by connecting performance KPIs directly to the reasons executives are investing in such events for their employees, salespeople and channel partners.”

One10’s Xperience Index is a proprietary, data-driven framework designed to measure Return on Experience across four key dimensions:

• Emotional Return: How experiences inspire, energize and recognize participants
• Behavioral Return: How events drive action, adoption and performance
• Relational Return: How connections are built and strengthened
• Brand Return: How experiences reinforce company values and brand perception

By capturing these indicators through customized surveys deployed post-event or in real-time, One10 enables planners to benchmark and track patterns in how events influence mindset, behavior and business outcomes.

From “nice-to-have” to strategic investment

One10 says that for many organizations, events risk being seen as discretionary spend when value isn’t clearly measured. The Xperience Index helps planners shift that perception.

Instead of relying solely on satisfaction scores or anecdotal feedback, planners can:

• Benchmark performance across events
• Track patterns over time
• Identify strengths and improvement opportunities
• Confidently connect experiences to leadership priorities

About One10

One10 LLC is a motivation science company specializing in channel and employee engagement across the U.S. and Canada. The company applies behavioral science and data-driven strategy to design programs that influence behavior, improve engagement and drive measurable business results. Solutions include channel engagement, sales enablement, incentives, recognition and rewards and experiential travel and events programs rooted in behavioral and data science. One10 is backed by Bow River Capital, a private alternative asset manager based in Denver, Colorado.