About Us

TheIncentivist.com is a website and newsletter dedicated to delivering inspiration, insights and intelligence to global incentive travel professionals.

Published by McQuaid Smith Communications Inc., it features up-to-the-minute news, destination updates, event listings and information on FAM opportunities as well as articles and commentary on industry issues.

Launched on December 1, 2018, the site is the creation of incentive travel and publishing experts Alanna McQuaid and Lori Smith.

Alanna McQuaid

Alanna is a 30-year veteran of the travel and incentive travel industries. She has held senior-level positions within major Canadian tour operators and corporate travel and MICE companies. Most recently, she served the MICE market as the international business development manager for Meetings + Incentive Travel (M+IT) magazine and its annual trade show, IncentiveWorks. Alanna is a member of SITE Canada. Alanna is co-founder and president of McQuaid Smith Communications and publisher of The Incentivist.com.

Interested in advertising on TheIncentivist.com?
Contact alanna@mcquaidcommunications.com

Lori Smith

Lori is an experienced journalist and editor, who has covered a range of industries including travel, retail, meetings and incentives for more than 30 years. She served as editor of Meetings + Incentive Travel from 2013 until it was shuttered in July 2018. During her tenure at M+IT, she earned her Certified Incentive Specialist (CIS) designation. Lori is co-founder and vice president of McQuaid Smith Communications and editor-in-chief of TheIncentivist.com.

Interested in submitting a comment on an industry issue or a story idea?
Contact lori@theincentivist.com