Privacy Policy

We appreciate your visit to, a website wholly-owned and published by McQuaid Smith Communications Inc.

We want to assure you that safeguarding your privacy is our top priority. Here are some things you should know about the site and how your personal information is collected and used.

Are we compliant?

Any information collected related to your account, subscription and correspondence by McQuaid Smith Communications Inc. and (The Incentivist) is compliant with the Personal Information Protection and Electronic Document Act (PIPEDA) and Canadian Anti-Spam Legislation (CASL).

What is personal information?

Personal information is any information that is related to an identifiable individual. It usually includes such information as your name, email address and/or mailing address. It could also include preferences you provided at websites or other information. It does not include the business contact information of a person, such as name, title and mailing contact information.

Does The Incentivist collect personal information?

Yes. We collect personal information such as your name, address, email address, or other personal information when you subscribe to our enewsletter or enter contests or promotions sponsored by us and/or our partners.

How does The Incentivist use the information it gathers about me?

We use your personal information to provide you with products, information or services that you have requested. We may further use such information to develop and customize products or services to better meet your needs or preferences.

Might I be contacted by organizations outside of The Incentivist?

We will not share your personal information with third parties without your prior consent, and per CASL never share email addresses. If you have given consent (“opted in”) to hear from our partners or advertisers, their message will be deployed directly The Incentivist—eblasts, for example—or via a fulfillment house (eg. mailed marketing collateral). Please note, we take compliance very seriously and will never release personal information without your prior consent (for example, via a form checkbox authorizing the partner/advertiser to market to you directly).

How can I change or update my email subscription?

To review, update or cancel your email subscription, please refer to the link in the footer of an email from us or send an unsubscribe request to

Does The Incentivist use cookies?

Yes, our websites use cookies. We use this technology to collect analytical information, such as the demographics of our readers.

What is a cookie?

A “cookie” is a small text file sent to your internet browser’s files for our reference. No one else can read this file. Cookies allow our server computer to recognize your computer when you return to our websites, so you don’t have to re-register and so we can retain any preferences you may have given us. If you do not wish to receive cookies, most browsers allow you to be alerted when a cookie is sent to your computer, so you can decide whether to accept it. You can find information on disabling cookies here.

Does The Incentivist record information about my computer or my visit?

We collect IP addresses and related information for the purposes of system administration and to create aggregate statistical reports for advertisers. This information cannot identify your personally. Browser information (i.e. the URL of the web page you were just on, the IP address of the computer you are using, your domain type, and your browser version) is automatically recorded as part of transmitting information over the Internet.

  • We may use this information to help us display information in the best format for you.
  • We may develop summary reports for advertisers, to help them better understand our audience and provide advertisements that are more likely to be of interest to you. For example, we may report total number of visitors to our website in general or to specific web pages, average length of visit, etc. No identifying data about individuals is reported. Please note, we use Google Analytics for anonymous, aggregate reporting of site usage. Instructions for opting out of Google Analytics monitoring of your behavior on our sites can be found at
  • During your visit to our websites, we may record choices you have made and use this to provide more customized content or advertising. The data does not identify you and is not retained after your visit. This is sometimes called “clickstream” data.
  • We may use other industry standard technologies like pixel tags and web beacons to track your use of our websites and promotions, or we may allow our affiliates or third-party service providers to use these devices on our behalf. Pixel tags and web beacons are tiny graphic images placed on certain pages on our websites, or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, pixel tags and web beacons generate a notice of that action. Pixel tags allow us to measure and improve our understanding of visitor traffic and behavior on our websites, as well as give us a way to measure the effectiveness of our promotions and performance.

What about advertising?

Most advertisements on the site are delivered directly from the client/advertising company. However, online advertising networks may also be used. Information about your visit to the website, such as the number of times you have viewed an ad or visited certain pages (but not your name, address, email or other personal information) is used to serve ads to you.

The ad network providers use cookies, web beacons, or similar technologies on your computer to help present, better target, and measure the effectiveness of the advertisements served to you on websites or through affiliate advertising network providers.

Web beacons utilize JavaScript code and write information to cookies. If you do not want a cookie to be written, simply change the setting on your browser.

What about External Links?

Advertisements and editorial content on contain links to external sites. Once you link to an external site, you are subject to the privacy and security policies of the new site.

Changes to this Policy

As privacy legislation evolves, we expect to make changes to this policy.  These changes will be noted at the top of this page.

Protecting your privacy requires the cooperation of users and providers. We are dedicated to keeping your personal information secure. Please ensure that you keep your passwords safe and are responsible with your personal information whenever you are online. Contact us if you have any concerns or questions about this privacy policy.