Cvent and BeCause, the sustainability data hub for the travel and tourism industry, have announced an integration to enhance how hotels present sustainability information on the Cvent Supplier Network (CSN), one of the world’s largest venue-sourcing platforms. The integration meets the growing demand from event planners for easily accessible sustainability data when sourcing and booking venues.

Copenhagen, Denmark-based BeCause has the largest database of verified hotel sustainability data – 2 million data points across 10,000 metrics – in the industry. The integration allows hotels to automatically integrate verified sustainability information from BeCause’s live data hub into their CSN profiles. Cvent reports that more than 12,000 hotels and venues are already sharing sustainability data and publishing it on CSN through this integration.

“Sustainability has evolved into a critical component of corporate and event strategy, prompting organizations to demand greater transparency from their supply chain, including meetings and events,” said Jahanzeeb Ahmed, CCO at BeCause. “This shift means hotels are under pressure to collect, organize and share this data when competing for group business – but that process is often highly manual. With this integration, hotels can now effortlessly provide, verified sustainability information that event planners are actively seeking, thereby improving their visibility and competitiveness in the group business market.”

“Event planners are increasingly prioritizing sustainability in their decision-making process, and our collaboration with BeCause is a direct result of our commitment to listening to and acting on planner and hotelier feedback,” said Jim Abramson, vice-president of Product Management at Cvent. “We’re proud to work with BeCause to empower hotels to meet planners’ demands at scale, ensuring they remain at the forefront of a fast-evolving market that values environmental responsibility.”

The two companies plan to expand their product collaboration in the future by automating the publication of hotel sustainability data from the BeCause Data Hub into a hotel’s Cvent requests for proposals (RFP) process. This will help hotel sales teams quickly address extensive RFP sustainability questions while removing friction for event planners during the sourcing process.