Buyers and suppliers from around the world will gather next week at Germany’s Messe Frankfurt for the 2025 edition of IMEX Frankfurt.

The show, which is taking place May 20-22 at Messe Frankfurt, will welcome buyers from more than 100 countries, over 40 percent of which have an annual spend of $1 million to $10 million plus. This year’s edition will also see a boost in the numbers of planners coming from Asia and Africa.

The IMEX team says it has worked closely with more hosted buyer groups around the world to help them craft their own personalized experiences at the show. This includes bespoke meet and greets as well as show floor preview tours and exhibitor introductions before the show opens.

International supplier showcase

The 2025 edition of the show will also include an international roster of suppliers, including destinations, venues, hotels, destination management companies, and technology specialists. Alongside representation from Europe, USA and Canada, destinations across Africa (Rwanda, Senegal) and the Middle East (Oman, Ras Al Khaimah and, returning this year, Saudi Arabia) are among those expanding their presence.

In addition, all the major hotel groups will be present including Hilton, Hyatt, IHG, Marriott and Radisson plus—new for this year—Barceló Hotel Group.

With the global industry set to convene, IMEX Frankfurt will also be the stage for some major news announcements including the launch of a convention bureau, a new resort, as well as multiple industry research reports and market updates.

Personalized learnings to support business priorities

The show’s extensive education program has been designed to support face-to-face business connections and elevate personal development with 150-plus in-depth seminars, practical workshops and specialist forums. Buyers and exhibitors alike will dive into event logistics, leadership and culture, tech innovation and AI as well as exploring Impact, IMEX’s Talking Point for 2025—with key takeaways instantly captured using Snapsight.

The Experiential Event Design track is billed as the “front-row seat to the future of events” with the world’s most creative experience makers exploring how design thinking can deepen connections, increase ROI, and deliver real impact. The World Experience Organization (WXO) will share fresh insights from its recent event, London Experience Week. The College of Extraordinary Experiences (COE) will show how to bring wonder and wow to an event with a giant, hands-on and hard-to-miss activation in Hall 9—the area of the show devoted to interactive learning and play.

‘Focus on a positive future’

“With global suppliers set to show up in large numbers and buyer demand continuing to rise, the show sends a clear message that the sector is keen to meet and do business regardless of current global pressures”, says Carina Bauer, IMEX CEO.

“We’ve designed IMEX Frankfurt to be a platform that supports the industry, offering a rich array of commercial connections, community building and learning that attendees can easily personalize to create their own bespoke IMEXperience. I can’t wait to see the industry come together and focus on a positive future during the three days of the show.”