More than 4,000 events held across 40 of Meliá Hotel International‘s most strategic properties in the MICE segment achieved carbon neutrality in 2024, offsetting 5,387 tons of carbon dioxide.

The hospitality announced the milestone sustainability achievement – part of its “Road to Net Zero Events” program – on World Environment Day, which was celebrated last Thursday.

Meliá reports that the initiative underscores its commitment to advancing a more sustainable and responsible tourism model. The “Road to Net Zero Events” program is designed to raise client awareness of the environmental impact of events. In collaboration with Creast, Meliá has developed a technology to calculate the carbon footprint of each event at two key stages: during the booking process and after the event concludes. This allows the client to make more informed and responsible choices, without affecting the cost of the event.

Across all 4,000 events hosted since the launch of the program, more than 1,300 tons of carbon dioxide emissions were avoided through the use of renewable energy in hotels equipped with this energy source. The remaining emissions were offset through the purchase of carbon credits via the ClimateTrade™ platform, supporting a clean energy project in the Dominican Republic, one of Meliá’s most important destinations for group and convention tourism.

As part of its broader decarbonization strategy, Meliá has also offset the entire carbon footprint generated in 2024 by the Palma Congress Center and its adjoining hotel, Meliá Palma Bay. This includes not only emissions from hosted events, but all operational emissions from the venue, making it a carbon-neutral convention center (Scope 1 and 2).

“At Meliá, we believe tourism should be a force for good in the communities and destinations where we operate,” said Gabriel Escarrer, chairman and CEO, Meliá Hotels International. “Through our ‘Travel for Good’ framework, we promote concrete initiatives like ‘Road to Net Zero Events’, a tool to engage our clients in making more responsible choices and to collectively foster a more conscious and sustainable events industry.’