Casa Verbena Madrid, Outset Collection by Hilton opened today, marking the debut of the brand in Europe.

“Madrid is a special destination for Hilton, and in recent years we’ve broadened our presence in the city with distinctive brands and properties designed to meet different traveler needs,” said David Kelly, senior vice-president, Continental Europe, Hilton. “Casa Verbena Madrid builds on that story as the European debut of Outset Collection by Hilton. Full of character and with a strong sense of place, the hotel reflects the creativity and energy of Madrid. We’re delighted to welcome the hotel to our growing portfolio of collection properties across Europe.”

Set on Calle de Preciados in the heart of Spain’s capital city, the intimate 45-key hotel takes its name from the traditional Spanish verbena, a neighborhood celebration centered around food, music and shared traditions. The hotel also draws on costumbrismo, the Spanish artistic tradition of depicting local customs and daily rituals, with a stay designed to reflect Madrid beyond its best-known landmarks.

The interiors are designed by Madrid-born designer Lorenzo Castillo and feature costumbrismo-inspired artwork, warm materials, fluted glass, brass finishes and layered textures referencing Madrid’s architectural and cultural heritage. Many guestrooms look onto Preciados street and its typical Madrid façades, while Preciados Rooms feature terraces with views across the city’s rooftops and towards the Royal Palace.

Casa Verbena Madrid offers a Madrileño breakfast featuring churros, pan con tomate with Iberian ham, Spanish tortilla, locally roasted coffee and freshly squeezed juice. In addition, it provides guests with “Our Madrid,” a seasonal illustrated insider’s guide recommending cafés, shops, bars and neighborhood addresses loved by locals.

Launched in 2025, Outset Collection by Hilton is an upscale conversion brand featuring properties with high-end finishes and story-driven designs.