Change is the focus of IMEX Frankfurt education

i By April 5, 2023 No Comments

Navigating change is the focus of the education program at this year’s edition of IMEX Frankfurt.

The show, which runs May 23-25 at Messe Frankfurt, today unveiled its slate of more than 150 education sessions.

“In the current climate, we’re all dealing with an increased pace of change,” explains Carina Bauer, CEO, IMEX Group. “the choice is how we frame the changes that face us at any point in time. Our learning program at IMEX Frankfurt has been designed with great detail and care to guide people and help them embrace change to benefit their lives, their teams and their events.”

Developed to recognize and serve diverse learning approaches, the program features a variety of formats, from solo presenters to duos and panels, workshops, co-labs and ideation sessions. While the session structures vary, all deliver practical takeaways attendees can use immediately to achieve their business goals.

The IMEX 2023 Talking Point – Human Nature – provides an overarching theme for the education program. Running as a thread throughout the show, it celebrates the innate human need to meet face-to-face and its ensuing benefits, from driving business growth to creating lifelong, global connections.

The result is a new set of education tracks reflecting the way people now live and work. Attendees can “pick and mix” across these tracks to suit their skill requirements. Available tracks include:

  • Event Marketing (new)
  • Technology and Innovation
  • Trends and Research
  • Experience Design
  • Business Practices (new)
  • People and Planet
  • Professional and Personal Development
  • Leadership
  • Culture and Engagement
  • Wellbeing
  • Sustainability

But learning starts before the show opens. The day before IMEX Frankfurt (Monday, May 22) is dedicated to education programs for specific buyer audiences from the global events community. Association Focus, Exclusively Corporate, IMEX’s Agency Directors Forum as well as two new co-located events (MICE Impact Academy) and Event Leaders Exchange (ELX) will each deliver targeted education on a range of topics such as sustainability, digital versus live events, the metaverse, people and talent management, succession, and more.

In addition, each morning kicks off with a headline session. This year’s keynote speakers include:

  • Brian Allan, founder of Rock Your Business: Allan adapted his Choral Singing Workshops to help Ukrainian refugee children all over Poland. To date, he has conducted workshops for 10,000+ children to raise funds to open weekend centers around Poland where these children can receive musical therapy through choirs and music workshops.
  • Eszter Mattiassich-Aszody, head of Global Events, Siemens Healthineers, and crisis leader Thomas Lahnthaler will  explore leadership and life lessons from children.