Cvent in partnership with Maestro PMS has announced an integration between Cvent’s room block management system, Cvent Passkey, and Maestro’s all-in-one Property Management System solution.

The integration combines Cvent’s room block management tools with Maestro’s suite of solutions that hotel operators leverage daily to manage more efficient and profitable operations. Together these technologies are empowering hoteliers with real-time room block data to make accurate inventory and pricing decisions while driving engagement with planners and attendees via direct room booking and upgrade options.

For hoteliers, the integration addresses key challenges by automating otherwise time-consuming tasks, such as room list management, and maximizing pickup and RevPAR from group guests. In addition, given Cvent Passkey’s robust built-in security functionality, hotels, event professionals and attendees that leverage the integration have added peace of mind knowing that their information is shared and managed in a secure environment.

For event planners, the Maestro PMS and Cvent integration interface offers a self-serve planner portal enabling them to take control of their rooming lists and drive pickup. Attendees also benefit from direct access to room upgrades or additional amenities to further enhance and customize their stay.

The integration has attracted prominent hotels and resorts across the United States, and initial results show its positive impact on streamlining the group booking process, enhancing data security, boosting hotel revenue, and optimizing the event management experience.

“This integration illustrates our continued dedication to supporting hoteliers, event organizers and attendees by broadening our platform functionality and leveraging the systems they are already familiar with,” said Janine Alsalam, vice-president, Sales, Cvent. “We’ve spent decades supporting the entire meetings and events ecosystem with our technology, so we understand the critical value of creating exceptional guest experiences while driving results. By combining Cvent Passkey’s offerings with Maestro’s robust PMS, hoteliers benefit from deeper group insights, while elevating the planner and attendee experience with the direct booking options they need to personalize their stay.”

Cvent is powering Maestro PMS’s Accelerate 2024 conference, April 15-18, and the integration will be featured at the event.