Electric Shuffle, the concept that blends high-tech shuffleboard, craft cocktails, and good food all together in a cool setting, is opening its third US location (and sixth worldwide) in New York City next spring.

The newest Electric Shuffle will occupy 10,000 square feet on the second floor on the corner of 30th and Broadway next to the new Virgin Hotel in NoMad.

“Launching Electric Shuffle in New York City is a pivotal moment for our brand,” says Gene Ball, CEO of Electric Shuffle US. “We’ve always been about merging the classic with the contemporary, offering a space where friends can gather, compete, and create memorable experiences. New York, with its dynamic energy and world-class hospitality scene, is the perfect backdrop for our next chapter.”

Electric Shuffle puts a contemporary spin on the classic bar game of shuffleboard with custom-built, high-tech tables and proprietary game design creating a one-of-a-kind experience served alongside premium food and cocktails. To modernize this fan favorite, Electric Shuffle utilizes camera-vision technology that tracks and scores every puck, captures guests’ best moments with live replays and selfies, and integrates up to 20 players at a time across a variety of thrilling team-based games.

The company currently has five locations: Austin and Dallas in the United States, and London (two venues – Canary Wharf and London Bridge) and Leeds in the United Kingdom. All venues are available for group events. The Austin and Dallas locations can accommodate full buyouts for 250 and 400 people respectively. They also offer partial buyouts and have private rooms for smaller groups. Electric Shuffle is suitable for team-building tournaments, parties, networking events and more.

The company is represented nationally by John Few of SRS Real Estate Partners who brokered the New York City deal with Adam Weinblatt of Newmark and Richard Tang of The Lam Group.