Crescent Hotels & Resorts, an operator of hotels and resorts in the United States and Canada, has entered into a strategic partnership with Green Key Global, the North American standard in hotel sustainability certification.
In the strategic collaboration, Crescent will leverage Green Key Global’s suite of standardized programs and specialized resources tailored for the hospitality and meetings sectors, with the goal of enhancing the eco-ratings across its extensive portfolio of hotels.
“Sustainability has been a longstanding core value at Crescent Hotels & Resorts. By forging a strategic alliance with Green Key Global, we not only underscore our unwavering dedication to environmental stewardship but also establish a resolute benchmark that resonates throughout our company culture,” said Michael George, founder, president and CEO of Crescent Hotels & Resorts.
“We are delighted to kick off this eco-conscious partnership with Crescent Hotels & Resorts,” said Anick Levesque, managing director of Green Key Global. “Crescent Hotels & Resorts embraces a bold entrepreneurial spirit and a culture that celebrates innovation, diversity, and forward-thinking. I am eager to see the impactful strides they will make in helping to shape a brighter, more sustainable future.”
Crescent Hotels & Resorts operates more than 120 hotels and resorts in the US and Canada. It is one of the few management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, and Hyatt. Crescent also operates a collection of independent and lifestyle properties under the Latitudes Collection umbrella. These properties include PGA National Resort (Palm Beach Gardens, Florida), Horseshoe Bay Resort (Austin, Texas), and The Josie Hotel, Autograph Collection (Rossland, British Columbia, Canada).
Green Key Global was established in 1994 by the Hotel Association of Canada. It is a leading international environment certification body designed specifically for the hotel and meetings industries. Its third-party certification programs, Green Key Eco-Rating and Green Key Meetings, leverage corporate social responsibility and support sustainable initiatives across the industry to benefit the environment and improve fiscal performance.
Based on the resorts of a comprehensive environmental self-assessment, Green Key Global awards lodging facilities a rating from 1 to 5 keys, with five being the highest attainable.