In a message to the industry released today, Shane Hannam, portfolio director, IBTM Events, invited business event professionals to IBTM World 2020, which will be held December 1-3, 2020 at Fira de Barcelona as scheduled.
Hannam explains that IBTM has been working hard with its colleagues in Barcelona to ensure health security at the show, which he acknowledges will be a little different this year. The event will, he writes, celebrate the incredible power of the industry to help in rebuilding economies and “remember those who have suffered during this incredibly tough time.”
Here is Hannam’s message in its entirety.
WE CAN NOW MEET AGAIN.
The global industry that we all love and serve has been hurt beyond all measure. Less than six months ago, we were all in a very different place, and simply cold not imagine what we were all about to face. But face it we did, and continue to do so, with the courage, strength and creativity that has come to define our industry.
During this time, we have all witnessed some incredible examples of collaboration, ingenuity and kindness. Competitors and rivals have worked as one to tackle this challenge, we have discovered and embraced new technologies, and while we have all been moved by the personal tragedies that have struck countless communities, we have also been inspired by the heroic and selfless acts of many more.
It has been disappointing, and in many cases heart-breaking, to see events across the world that have been planned for months, even years, forced to cancel. Across our own portfolio of industry events, we have not been immune. It’s been a difficult few months for everyone.
We have all missed doing what we love most: being together as an industry. Not on screen, in a Zoom meeting or in a webinar, but face to face, in person and in places that move us. It has been strange. But, finally, we can all now meet again, and rediscover the strength and influence of business events.
On December 1st, I invite you to join me, and thousands of other business events professionals, in the great City of Barcelona, for IBTM World 2020. Not just to reconnect with colleagues and do business, to discover new things and share knowledge, but to celebrate and to remember. To celebrate the incredible power of our industry as we work collectively to use business events to rebuild our economies, and to remember those whohave suffered during this incredibly tough time. We have been working hard with our colleagues in Barcelona to ensure that we can all meet again safely, while we give you the best possible experience as we all begin to revive and re-imagine our industry.
We know things will be a little different this year. We may not be able to greet each other with handshakes and hugs like we normally do. But the most important thing is that we will be there together, as one industry and one community, and we can’t wait to see you.