More than 1,000 buyers have committed to attending IMEX in Frankfurt, reports IMEX Group, the show’s organizer.
Australia and the United States are two of the new intermediaries from around the world bringing buyer groups to the show, which is taking place May 31-June 2 at Messe Frankfurt. In addition, 10 hotel intermediaries including Melia, Hilton, Marriott, Radisson and Hyatt are set to bring international clients.
The show’s organizer is also seeing strong exhibitor numbers. The global roster of destinations, venues and suppliers confirmed includes Catalonia, Caribbean Tours, Cuba, Egypt, Finland, Los Cabos, Morocco, Titanic Hotels, Singapore and Spain.
According to Sònia Serracarbassa, director of the Catalonia Convention Bureau, IMEX in Frankfurt is a crucial platform for showing their business on the world stage. “IMEX is a space for debate, inspiration, reflection, business, networking, promotion. It is the MICE meeting point and we would like everyone to know that Catalonia is ready for the new challenges,” she said. “We’re looking for events with a positive, long-lasting impact that stimulate and drive social and economic change in our destination; and IMEX is a great opportunity to make that possible.”
While business meetings are the heart of the show, it also offers attendees opportunities to update skills with a carefully designed, free learning program. More than 200 education sessions during the three days of the show will address today’s most urgent business issues. Topics being covered include community engagement, sustainable leadership, brand building, regenerative event management and policy engagement.
Carina Bauer, CEO, IMEX Group, explains: “With the world now opening up, we’re seeing great excitement and commitment from our global community to come together at the show. The number of buyers and suppliers already registered reflects a strong appetite to do business, and we’ve also heard this first-hand from our partners across Europe when we’ve met face to face, most recently Italy, Spain and Germany
“We’ve spent time investing in and developing the overall show experience, with business connections and networking sitting front and center. We’ll also embrace our Talking Point for this year, Giving Nature a Second Chance. Our mission is to deliver a show that’s designed to supercharge business and build contacts, all in a safe, enjoyable environment that showcases the diversity, strength and opportunities of the current global marketplace.”