The first JO&JOE development in North and Central America is set to open in 2024 in Tulum, Mexico.

In a joint announcement released January 23, 2023, lifestyle hospitality company Ennismore and the property’s owner and developer, Soda Urbana, revealed that JO&JOE Tulum will offer 300 beds with approximately 84 guestrooms, including 45 private rooms, 30 small dorms, nine large dorms and a handful of suites. Other amenities will include a bar, restaurant, open kitchen, guest laundry room, locker room and a 538-square-foot meeting room. It will be part of a mixed use development that will also be home to 12 retail outlets and a rooftop bar.

Tulum is located 118 kilometers from Cancun’s International Airport. A historic walled port on the Mayan Riviera, Tulum has gained renown as a bohemian beach town, offering restaurants, nightclubs, live music and more in its downtown as well as ancient ruins, including Templo del Dios Descendente and El Castillo. In 2022, the World Travel Awards named it Mexico and Central America’s Leading Beach Destination.

The hotel will be situated on Avenue Coba Sur, which is two kilometers from Tulum Beach and three kilometers away from downtown Tulum.

“We are thrilled to include JO&JOE as part of our mix-use community,” said an executive of Soda Urbana in the news release. “Our development will become a destination for travellers visiting to Tulum, ofering an energized mix of elements that we have carefully selected. We have a well-differentiated brand that will include distinctive JO&JOE amenities to offer a unique guest experience and events that will attract both visitors and locals.”

JO&JOE is a hybrid hospitality concept designed to meet the needs and expectations of millennials and global explorers. Ennismore says the brand combines the very best of traditional hotels with the features and friendliness of a youth hostel to offer a new shared accommodation experience for couples, families, friends on vacation or work colleagues traveling on business.