JW Marriott brand debuting in Spain

i By April 27, 2021 No Comments

The JW Marriott brand is expected to make its debut in Spain in 2022 with the opening of the JW Marriott Madrid.

Marriott International announced on April 20th that it has signed an agreement to introduce the JW Marriott brand to Spain’s capital city.  Located in the central Plaza de Canalejas, JW Marriott Madrid will be developed by Millenium Hotels Real Estate as part of its lease agreement with a wholly-owned subsidiary of Belagua.

“Having recently opened our 100th JW Marriott hotel worldwide, we are excited to debut the JW Marriott brand in Madrid. This incredible city is home to iconic architecture, an enviable culinary scene as well as stunning parks and botanical gardens, and the new JW Marriott Madrid is located in the heart of it all,” said Jenni Benzaquen, senior vice-president and managing director, Design Hotels & Europe, Middle East and Africa Brand portfolio, Marriott International. “JW Marriott encourages guests to be mindful and present, and we believe the brand is particularly suited to today’s luxury traveller who seeks enriching, rejuvenating escapes paired with rich culture and exceptional service.”

The hotel’s design will be led by local architects Arvo Arquitectura de Juan, with interiors by the Madrid team at Rockwell Group. The restored property is expected to offer 139-guestrooms which will include two floors of suites, all featuring outdoor terraces. Plans for public spaces include a lobby bar, a distinctive restaurant and wellbeing spaces.

“We are delighted with the acquisition of this spectacular, historical asset and to announce that it will become part of the iconic JW Marriott brand and the first JW Marriott hotel in Spain,” said Javier Illán, president of Millenium Hotels Real Estate. “This property will perfectly demonstrate Millenium Hotels’ investment focus to acquire incredible properties to become the very best luxury hotels in prime areas of major cities, operated by the finest brands. In this case, the hotel is in an extraordinary location in Plaza de Canalejas, one of the most exclusive areas of Madrid, with an even brighter future ahead as one of the capital’s leisure, cultural, and culinary centers.”

JW Marriott Madrid’s central location is close to key cultural attractions including three museums, the Prado, the Thyssen-Bornemisza and the Museo Nacional Centro de Arte Reina Sofia. Next to the hotel, a luxury shopping experience can be enjoyed at Galeria Canalejas which offers more than 40 boutiques. The hotel is just 20 minutes by car from Madrid-Barajas International Airport.

Marriott International currently operates 93 properties in Spain across its portfolio. JW Marriott Madrid will join Marriott Bonvoy’s growing portfolio of over 7,600 hotels globally.